This is the number one question to ask of yourself when you first start blogging – and then periodically over the years, as well. “If you build it, they will come” only works in the movies. There is a thought process that needs to be followed to give your blog a chance to shine and really succeed.
The first person to question is yourself. You are the owner of your blog. You are the one seeking readers for what you have to offer. The issue is that most niches are saturated with other bloggers. They’re all vying for the same readers – or are they?
What is your Market?
Let’s begin in general terms. You are a marketing blogger, for example. Marketing has many facets and can mean different things to different types of businesses. Trying to create a blog that speaks to all facets of marketing won’t appeal to anyone. Here’s why. Each person will be expecting information that speaks to their needs specifically. What they will likely get is a page about their need and fifty other pages that appeal to fifty more people.
Marketing has many niches. The trick is to find the niche you want to focus on and speak to that audience. Young people who are looking for a new income stream might be your passion. Or, it could be older professionals who have been downsized and want to create an online business as a second career. The choice is yours.
What is your Current Audience?
If you’re a blogger, chances are you already have an audience. Look at the content that is connecting with them the most. Which posts are your most popular? Which ones are people commenting on? Sharing with their friends? Create more content like that – dig deeper into those topics. Let any other ideas wait while you work with the reader base that you have established.
What is your Marketing Strategy?
Now that you have a blog, how will you let others know about it? More importantly, how will you convince them that they need what you have to offer? Start by connecting with your potential audience online. Show that your blog is one that offers the help that they need, and people will pay attention.
The Big Reveal
What makes your blog different from other blogs? It might be what you say in particular. Maybe you have new information that sheds a different light on what your readers already believe.
It could be your skills. You’d be surprised how many readers are turned off by poor editing and grammar. Maybe you have a way with stringing syllables together. That emotional connection with a reader can convert them into a follower.
Ultimately, what can make your blog different is that it is being marketed to the right people. There are a lot of businesses aiming their information and products at the wrong audience. When you ask yourself a few questions and follow through with implementing the answers, you’ll be amazed at what your blog can do!
What Makes YOUR Blog Unique?
Share your thoughts in the comments below!