A unique value proposition (UVP) is a statement that explains how your blog is different from everyone else’s in the market. It tells your readers how you can better meet their needs and what makes you special. Your UVP essentially tells them why they should become a follower of your blog over other ones similar to yours. It takes some creativity to come up with a compelling UVP, but it’s one of the biggest decision you’ll ever make for your blog.
Why You Need A UVP
The simple reason that you need a UVP is that, no matter what information your blog is providing, there are other blogs you’re competing with, and you need to stand out. You want your readers to think of YOU when they need help with your topic. If you create a good UVP, it will stick in their memory and put you above the rest.
The Elements of a Good UVP
There are three things that make a good UVP:
1. It specifically addresses the needs of your market.
Your UVP should be something your readers can’t live without, that solves their problems, or makes their lives easier.
2. A good UVP is memorable.
It has to stick in people’s minds so that you’re the one they think of when they need your insight and information.
3. It connects with your readers emotionally.
UVPs speak to the fears, worries, desires, and frustrations of your target market.
A good UVP is especially essential in a crowded market. If you’re up against a large number of competitors, you need an especially strong UVP to cut through the noise. On the other hand, even if your blog is the only game in town, you still need to create a UVP that speaks to your audience. It’s not only about battling the competition, but also establishing your brand in the minds of your customers.
Failing to Plan is Planning to Fail
Amazingly, a majority of those who start their blogs fail to create a unique value proposition. Of those who don’t, almost 100% fail. However, creating a UVP that suits your blog and speaks to your audience doesn’t automatically guarantee success. Your blog needs to deliver on the promise that your UVP is making. Otherwise, it won’t get you very far.
The Creative Process
Your unique value proposition won’t appear out of thin air. Since this is such an important decision, it’s a process that takes some time. However, it’s not difficult to come up with the right message if you follow certain steps. Pay attention to your readers, check out your competitors, and analyze your blog and the information it provides to find your own unique selling point. If you put in the time and refine as necessary, you can create the right UVP for your blog.
Next week, We’ll Talk About…
Questions To Ask As You Plan Your UVP
Do You Already Have a UVP For Your Blog?
If, yes, what is it? If no, do you have ideas for what yours will be? Share your thoughts in the comments below!