What Is a Unique Value Proposition and Why Does Your Blog Need One?

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A unique value proposition (UVP) is a statement that explains how your blog is different from everyone else’s in the market. It tells your readers how you can better meet their needs and what makes you special. Your UVP essentially tells them why they should become a follower of your blog over other ones similar to yours. It takes some creativity to come up with a compelling UVP, but it’s one of the biggest decision you’ll ever make for your blog.

Why You Need A UVP

The simple reason that you need a UVP is that, no matter what information your blog is providing, there are other blogs you’re competing with, and you need to stand out. You want your readers to think of YOU when they need help with your topic. If you create a good UVP, it will stick in their memory and put you above the rest.

The Elements of a Good UVP

There are three things that make a good UVP:

1.   It specifically addresses the needs of your market.

Your UVP should be something your readers can’t live without, that solves their problems, or makes their lives easier.

2.   A good UVP is memorable.

It has to stick in people’s minds so that you’re the one they think of when they need your insight and information.

3.   It connects with your readers emotionally.

UVPs speak to the fears, worries, desires, and frustrations of your target market.

A good UVP is especially essential in a crowded market. If you’re up against a large number of competitors, you need an especially strong UVP to cut through the noise. On the other hand, even if your blog is the only game in town, you still need to create a UVP that speaks to your audience. It’s not only about battling the competition, but also establishing your brand in the minds of your customers.

Failing to Plan is Planning to Fail

Amazingly, a majority of those who start their blogs fail to create a unique value proposition. Of those who don’t, almost 100% fail. However, creating a UVP that suits your blog and speaks to your audience doesn’t automatically guarantee success. Your blog needs to deliver on the promise that your UVP is making. Otherwise, it won’t get you very far.

The Creative Process

Your unique value proposition won’t appear out of thin air. Since this is such an important decision, it’s a process that takes some time. However, it’s not difficult to come up with the right message if you follow certain steps. Pay attention to your readers, check out your competitors, and analyze your blog and the information it provides to find your own unique selling point. If you put in the time and refine as necessary, you can create the right UVP for your blog.

Next week, We’ll Talk About…

Questions To Ask As You Plan Your UVP

Do You Already Have a UVP For Your Blog?

If, yes, what is it?  If no, do you have ideas for what yours will be?  Share your thoughts in the comments below!


14 thoughts on “What Is a Unique Value Proposition and Why Does Your Blog Need One?”

  1. As I was reading this, I was thinking about Blogelina’s UVP. I keep coming back to your website because you are approachable, knowledgeable, and you follow through. These are three things that I look for in any type of association whether it be personal or business related.

    I’m going back to my About page to see if I have a UVP clearly stated. Thanks for another good article.

  2. I’m concerned about painting myself into a corner with a UVP. I have so many varied interests; it’s hard to curtail them into one contingent plan. Any advice on how to whittle it down to one?

    • I would try writing about 10 posts about each interest and see which ones you still feel like you could keep running strong in creating content for. Also, you can pick your favorite – and then as you get that one up and running, you can sprinkle in some from the others if they are related. Just a couple of ideas!

  3. Thank you for bringing up some of these things that we either do not know about, or are unaware of how much they really affect our success as bloggers. I appreciate what you do and how you help us create. I am still working the details of my UVP for my main blog. It is coming, now have some ideas about how to tweak it to be just right. To Jessica; I actually have started a third blog. I am one with so many varied interests but I have found that narrowing it to a particular niche is key. My main blog was taking one path and yet, the third blog stuff was on my mind, yet really did not fit with the theme of the other blogs I have enough ideas for blog posts to keep me going in that area for a long while. I never ever imagined and thought I would have three blogs when I first began this journey and now I am writing e-books too! All thanks to people who are passionate about it and sites like Blogalina.

  4. I’ve been working on UVP for a blog I’d like to start about “ReCareers.” One of the exercises that’s helped me is to create spectrums (college degree vs. high school graduate; techie vs. non-techie, etc.) and look at all the big blogs in that area and see where they fall. Then I try to tweak mine where I see an opening. I’m still in the tweaking stage!

  5. Ohhh, I’ve been doing some reevaluating on my blog and have been trying to pin down my blog and what I have to offer others. Now I know it’s a UVP. I’m looking forward to next week with your questions to ask. I hope to see some examples of some UVP statements. I like the idea of the UVP, but have no idea what a completed one looks like.

  6. I’m also guilty of writing about ALL my passions as a Retired Grandma. Being retired gives me time to pursue so many things on my Bucket List. Any suggestions of how to combine travel, crafts, hobbies, tips for other baby boomers? One blog is taking so much of my time, I can’t imagine working with two blogs that meet the requirements of SEO activity. I will be printing off your main comments so I remind myself to not spread my blog too thin on too many subjects.

  7. Nice short wrap-up. UVPs or USPs (unique selling propositions) have been around since early in the twentieth century. Bruce Barton and Rosser Reeves were trailblazers in advertising. However, no one has yet been able to define a method of successfully repeatedly creating one. This is a truly creative, deeply intuitive process. As I like to say “if advertising worked as people tend to THINK it works, it wouldn’t work”. This is an obstacle that only a few geniuses of the copy writing guild etc. have ever been known to overcome with constancy. All others really always grope in the dark. That’s not to say we shouldn’t strive. All I’m trying to convey is that, for example, the first draft is probably always way beyond optimum. You’d really want to think about tweaking and split testing. And most people don’t have that patience.


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