Welcome back to our weekly blog design series! The past few months we’ve been talking about finding and using good photos on your blog. Most recently, we’ve been putting together lists of some of our favorite places to find free or inexpensive photos that you can use on your blog. Before that we explored elements of good photos and how to choose photos that will help your readers engage and connect with your posts.
Today we want to shift gears a bit and talk about infographics. If you’re not sure what an infographic is, you have probably seen one and just not realized that’s what you were looking at.
What is an Infographic?
An infographic is a new way of presenting facts, data and information graphically as opposed to textually. Or, as visual.ly puts it, “Data sorted, arranged and presented visually.” If you’re a little older you may be able to remember back to your high school or college days to a time before infographics when the most creative way people presented data was through charts and graphs. The explosion of technology, particularly around the internet and graphic design has made possible much more creative, compelling and interesting ways to present data than just words and numbers in blocks of text on a page.
Infographics rely heavily on images and designed layouts to help people see data without necessarily having to read it. There are tens of thousands of infographics available online. Some are created by companies to share research they’ve conducted that they think consumers will find interesting. Many are created by artists and even bloggers with a knack for design.
Why Use Infographics on Your Blog?
Blogs are typically about personal opinion so you might be wondering what place they have on your blog in the first place. Infographics help shake up your content a bit and, when used sparingly, can be an effective way to help people engage with your blog. If you are passionate or even just interested in banking, for example, running an infographic from time to time on trends in banking or consumer finance or even ecommerce can provide real value to your readers.
When’s the Right Time to Run an Infographic on Your Blog?
The best answer is, whenever you want. However, certain times, like holidays or historically significant days can be perfect opportunities for running infographics on your blog. There are many infographics specifically on Christmas, Thanksgiving, the Fourth of July, Martin Luther King Day and plenty others.
Where can I find infographics?
One of the best places to look for infographics is a site called visual.ly. This site makes it easy to find an infographic that fits your post topic by allowing you to search by topic or keyword. Running a post on breakfast? There’s an infographic for that. How about science, gender issues, dieting, arthritis or jelly beans? There’s infographics for those and much, much more.
If you’ve never used an infographic before, now may be the perfect time to explore using one on your blog.
Do you use infographics on your blog? If so, what’s your strategy with them? Have you seen a positive response from your readers to infographics?