The Ultimate Guide To Building Your Blog’s Authority Status

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Authority is defined as the power to influence others. When someone is an authority it’s assumed that they have extensive or specialized knowledge on a subject. They’re an expert. And here’s the truly important thing on authority – people buy from those that they consider to be experts. We buy from companies and people that we believe to be authorities in their industry.Take Your Blog To Expert Status

As a blogger, building your authority status can have a tremendous impact on your bottom line. It not only motivates purchases, it also attracts prospects to you.

Think about it like this – would you buy a book on commercial real estate from Joe Smith or Donald Trump? If you truly want to learn about commercial real estate, you’re going to buy from the known expert and authority in the industry.

You don’t have to be a celebrity to have authority status. In fact, many bloggers are quite skilled at positioning themselves as authorities. And you can, too. This post is dedicated to helping you create and grow your position as an authority in your niche. We’ll walk you through five different steps to go from an unknown to an industry leader.

Some of the steps are easy. Others will take time, attention, and deliberate planning. No one becomes a recognized expert overnight. Use the information in this report to create a plan. Set goals and track and measure your results. Your bottom line and your blog will thank you. So, let’s get started.

Present Yourself in a Professional Way

In order to be an expert you have to both look and sound like an expert. That means presenting yourself professionally. No one is going to give you authority status unless you claim it and own it. Presenting yourself professionally is accomplished in a number of ways.

  1. Social media. Make sure your social media posts are professional and blog related. Even if you have a personal profile, you still want to maintain a professional image. Make sure to use professional language and don’t overshare. If you wouldn’t want a reader to know it, don’t share it.
  1. The language you use. Whether you’re responding to an email or to a comment on Facebook, it’s important to use professional language. To be clear, that means no cursing, no slang, and taking it easy with jargon or tech speak. You want to make sure that whomever you’re communicating with understands what you’re saying.
  1. Your photos and images. Any photo that you share, publish, or include in your marketing materials should portray you in the most professional light possible.

Beyond these hopefully apparent essentials of professionalism, consider also:

  • Being friendly – Introduce yourself to people. Get to know who they are and what they’re about. Make connections.
  • Taking initiative – Put yourself in situations where you can learn, grow, and meet new people. Take advantage of opportunities to present yourself professionally, to help others, and to grow your blog (like guest posting and online events).
  • Be a problem solver, not a bragger – Instead of spending your time telling people what you do and what you know, learn what they know. Ask them questions and uncover their problems. Once you know what they’re dealing with, you can then take steps to help them out and to be a problem solver. It may be as simple as connecting them with the right person, or offering products or services suggestions.The Ultimate Guide To Building Your Blog's Authority Status - Blogelina

Chances are you’re already doing many of these things and you’re conscientious about being professional and presenting yourself in the best light possible. However, most people can always use a little reminder because it makes you step back and consider your actions. Take a look at your communications and look for ways you might present yourself and your blog a little more professionally. How can you exude authority?

 

Why It’s Important to Be Honest, “Real” and Humble

There are two types of authority figures. There are those that may hit it big for a while before their fame and fortune falters. They’re the shooting star authority figure. You can probably think of someone that you know who may have been a big deal in their industry for a short time but they lost favor after a while.

The other type of authority figure is someone who builds their authority over time and retains it. They are respected in their industry for decades.

There are many things that separate a shooting star from a steady and solid authority. Two of these differences are authenticity and transparency. The two words have been marketing buzzwords for the past year or two. What they mean, however, and what they provide will never go out of style.

The Meaning of Authenticity and Transparency

In the case of establishing yourself as an authority figure in your niche, authenticity and transparency are virtues.

  • Authenticity – This means that you are 100 percent yourself. You don’t fake your personality or create a persona. You’re not someone different on your blog than you are when you’re home or in your personal life. This is important for many reasons. One reason is that it’s much easier to connect with someone if they’re being “real.” Fake people often seem awkward or uncomfortable and people generally pick up on that.

Additionally, authenticity is easier to maintain. If you create a persona you may not be able to maintain it for decades. Eventually you’re going to get tired of it or you’ll get found out. People will learn that you’re not who you make yourself out to be. When that happens, your credibility and authority will plummet.

  • Transparency – Transparency means that you are honest about who you are and what you know. Transparent authority figures are okay with telling people when they don’t know the answer. They don’t need to know everything. However many industry authorities are passionate about their industry and will quickly dig up knowledge when they don’t know the answer.

Another component of being real, humble, and honest is that you’re able to brand your personality. If you’re a tax geek, for example, then you can embrace that personality characteristic and use it to connect with others who are interested in learning more about taxes or who may want your services. There are more benefits and opportunities when you embrace and share your real self rather than to make up a persona.

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Network Where Your ‘Audience’ and Target Readers Are

Where do your readers and prospects hang out? Different demographics have different preferences. For example, you’ll find an abundance of middle-aged folks hanging out on Facebook, ladies on Pinterest, and millennials on Instagram. Younger folks are often on Tumblr.

Determine where your audience hangs out and then go there. Network. Ask them questions. Answer their questions and really get to know your audience. Once you befriend them you can begin to capitalize on your connections in a number of authority-generating ways.

  • Be a problem solver. Many times bloggers just post and link. They don’t connect, comment, or offer solutions. Or if they do offer solutions to a problem, the solution is found at their website, on a sales page. You’ll build better credibility if you genuinely solve problems – even if your solution doesn’t generate any income for you.
  • Be a connector. You can connect people who can help one another. For example, if you’re a personal trainer and someone posts about protein fasting, you might connect them with a sports nutritionist that you trust. You’re helping your audience and connecting them with useful information. It positions you as an authority because you’re connected with other specialists.
  • Be a learner. Your audience has a lot to teach you. Learn from them. Engage in conversations and ask questions. Show them that you care and assimilate the information you learn into your content.

Finally, be sure to respond to comments on your blog and to follow and participate in conversations on other industry blogs. When you are present where your audience hangs out, you’ll begin to build a connection with them. That’s powerful authority building, and blog-boosting access.

Creating and Marketing Your Brand – Using Content to Build Your Authority

Content is one of the best tools you have to consistently and creatively build your authority. One blog post can reach thousands of people and help establish you as a credible expert in your niche. There are also an abundance of opportunities to create, share, and publish authority-boosting content.

Let’s take a look at the options.

  1. Blog. Create a blog that regularly shares top quality content. Share what you know, answer questions, talk about industry news, and provide solutions for your audience. Blog as often as you can while controlling for quality and value.
  1. Guest blog. Find reputable industry blogs to create value-driven content. Create a byline that includes a call to action and a bit about yourself so readers will click through and visit your blog.

Make sure that the blogs you guest post on also have a reputation for quality and are authorities in their respective niche. Also make sure it’s a relevant and complementary niche. A fitness expert isn’t going to reach their audience if they’re guest posting on a software blog, for example.

  1. Create a fantastic email newsletter. Establish an email newsletter and build your list. Make sure that each issue of your newsletter, whether it’s delivered weekly, bi-weekly, or even monthly, contains authority-building content. Invite your subscribers to share the newsletter with friends and also consider allowing them to reprint the content on their own blog or website.
  1. Consider other forms of content. We’ve talked about print content but there are many other formats to consider. You might create a video channel and share weekly videos. You can podcast or create infographics. Exploring other types of content will help you establish your credibility with a larger audience.
  1. Publish a book. Digital publishing has never been easier. Don’t wait any longer to take advantage of this opportunity. Start brainstorming a book and writing it. If you just don’t have time to write it, create your outline and then hire a ghostwriter to do the legwork for you.
  1. Blog comments. Your comments on your blog and on other industry blogs are also an opportunity to create quality content. Make sure anything you say in a comment is something that you’d be proud to publish. Make sure it positions you as an authority and represents you in a positive way.
  1. Use social media. Social media provides an abundance of opportunity to create and share content. You can share facts and tips on Twitter and you can share brand new content on Facebook and LinkedIn.
  1. Hold live events. Consider holding live events like webinars and seminars to provide information to people who are interested in learning more. These live events work much like a published book to establish you as an authority.

We naturally give authority to people who are published and to people who “teach” and speak in public. Hold an event and provide value to your listeners and you’ll take huge steps in creating your authority status.

  1. Create an information product. Beyond publishing a book you can also create home study courses. These courses can be delivered online via an autoresponder. You can also simply make them available as downloads or create a tangible product that you can ship to their home.
  1. Produce white papers and case studies. There are also more formal documents that you can create. These papers can be made available on your blog or website as downloads. You can also share them with your prospects as a tool to help solve their problems.

Finally, don’t overlook the opportunity to publish articles in traditional publications like magazines and newspapers. Content provides an abundance of opportunity to establish yourself as an expert. It allows you to connect with your audience solve their problems, and share your knowledge, experience and information in a valuable way.

One way to both strengthen your content and further position yourself as an expert is to make sure that your content is well written. That means that it’s conversational but also informative.

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Be a Leader, Not a Follower

Do you believe that you’re an authority in your niche? Do you feel like you have valuable experience, knowledge, and information to share with your audience? Can you impact the lives of others and help them solve their problems?

If you answered anything but a resounding “Yes!” then your confidence may need a little work. If you want others to view you as an expert, you have to believe that you are.

  1. Read, learn, master – Create a strategy that supports you to consistently learn and stay at the top of your field. Learning helps you feel more confident in your existing knowledge and gain new knowledge and self-assurance.  If you’re looking for some amazing resources to build your blogging knowledge, we’ve put together a list of highly recommended blogging resources!
  1. Network and listen – Reach out and connect with others. Networking gives you an opportunity to listen to other people. Ask questions and listen to the answers. You’ll uncover opportunities to help others and as you begin to change lives, your confidence will soar.
  1. Educate – Create information products, publish books, articles, and online learning materials. As you begin sharing your knowledge and experience, you’ll receive positive feedback from others. This feedback will help you realize that you really do know what you’re talking about. It’s a great confidence booster.

Finally, take some risks. Push your comfort zone and make mistakes. As you learn more about what your limits are, you may be surprised that you’re capable of much more than you think. You are an authority and once you believe it, you’ll be in a better position to share and communicate your experience and knowledge to others.

You now have five steps to go from a virtually unknown expert to an authority in your niche. Take them one at a time. Some of the steps will be easy and intuitive. You may already be taking them. Other steps may require some careful thought and planning.

Each positive step you take toward building your brand and positioning yourself as an authority in your niche is one that will ultimately increase your opportunities and your bottom line.

What Are We Missing?

Share your thoughts on authority building in the comments below!

58 thoughts on “The Ultimate Guide To Building Your Blog’s Authority Status”

  1. Really i should Thank you many many times. Finally i got the answer from your blog. I was tired on searching for this topic in internet. But i did not find the answer for this topic. Thanks again!

    Reply
  2. You covered everything rather well. I completely agree with the tip to be completely yourself and be transparent in the way you present yourself.
    As you pointed out several times if we focus on helping others out more than ourselves it tends to make a positive across all of our pages.

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  3. I definitely agree with the social media use. I used to only limit myself to Facebook and Twitter. I finally signed up to Instagram a few months ago and have had a large amount of people follow me in a short time and get way more likes on Instagram than I do on Facebook especially from my younger followers. I know one of my friends kids told me a while back that they aren’t on Facebook anymore. They mainly use Instagram so I am finally in the loop again. Another point you brought out was guest blogging, which I have never done before. but I see how it can draw more attention to your blog. I definitely need to work on my confidence with blogging but I am sure I will get there.

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  4. I don’t have a thing I can add. I do just want to say I appreciate you pointing out that bloggers need to be transparent and real. Building a personal brand that is honest is what brings people to you. They want to connect to the author. Isn’t it amazing that we can connect to writers like we do now. I mean, how many people can really interact with the authors of books they love? But with bloggers, it is at their fingertips.

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  5. Definitely covered a lot here. It can be hard to find your niche or where you need to be but it comes to you. I don’t think I fit into one niche but actually a few. I have fun covering a few categories but try to stay in parenting. Thanks for all the great tips!

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  6. “Finally, don’t overlook the opportunity to publish articles in traditional publications like magazines and newspapers”

    Why has this never even occurred to me? I have made connections all over the world with other chef wives (my target audience), but none local. Maybe I need to look into local papers!! Thanks for the idea! 🙂

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  7. Love this!! It’s so true that the bloggers I look up to are authority figures in my eyes. That’s why having bloggers review products has become such a key marketing strategy! A couple of the points that stuck out to me were “being friendly” and professionalism. Recently I was in contact with The Alison Show (one of the amazing bloggers that I totally hold on a pedestal!) Her email response to me was the perfect mix of friendly and professional. She was being her crazy self while still being an authority figure- just like this post talks about. Of course this encounter with her moved her even higher on my list of favorite people ever!

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  8. First of all, THANK YOU, for your blog. It is WONDERFUL! I honestly don’t think I would have known how to start without your assistance. You are a huge blessing to many. I have a lot of things to learn, but you have helped me jumpstart this endeavor. I have been able to use my blogger voice to help others. That makes me so excited.

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  9. I appreciated your point about making all of your on-line footprint professional. How we communicate off site will influence whether people want to hear what we have to write in posts. I think kindness is always important too. We don’t have to agree, but we can always be kind. Thanks for this great list of points and applications.

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  10. These are all great tips! I especially like the comments about professionalism (nothing turns me away from a blog faster than poor writing or a bad design) and about authenticity. I think in this age of social media and “noise,” being authentic is so important. 🙂 Thanks for the tips!

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  11. I agree with everything you said here, and much of it I’m still striving for. The one point I would emphasize, especially for new bloggers, is to be patient. You have to build your authority – it doesn’t happen overnight. I’ve seen so many people quit, when what they really need to do is stay the course and they’ll arrive at where they want to be. Thanks for the great reminders!

    Reply
  12. That was very informative…possibly too much to be take with just one read!
    I try to respond to the comments on my blog..it’s my opinion that id someone took the time to type a comment, the least I can do is respond in some way!
    I also use my social media sites to promote my blog. As a matter of fact, I recently created a blog page on Facebook and have already surpassed 500 likes…isn’t that great?
    Thanks for the comment-a thing!
    Quilty Huggs,
    Jacqueline

    Reply
  13. This is an excellent post! I’ve had my blog for a little over a year and have had a hard time generating traffic. I will follow these steps and I’m sure I will see some results. Thanks for this!

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  14. Thank you so much for this. Your advice about transparency really spoke to me. Though I don’t adopt a persona (or at least I hope I don’t) I am aware that I could put more of ‘me’ into what I do. Top of my list is to write the ‘about me’ that I have been avoiding for months. I shall be saving this page to my favourites as I’m sure I have a lot more to learn.

    Reply
  15. I just wanted to say thank you. Your profitable blogging course has already taught me so much and your blog content just furthers that knowledge. I would have been lost in the blogosphere without it. Thank you for another great read and helpful tips.

    Reply
  16. This post is such a comprehensive resource! I see the biggest offenders of professionalism on Instagram and have unfortunately stopped following some high readership blogs because their Instagram posts are so different than the persona they protray in their blogs.

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    • That’s really interesting, Michelle! But, at a great point to make, when it comes to being yourself, everywhere!

      Reply
  17. Wow!!! This is packed full of useful information and reminders!!! I will re-read this over and over so I don’t forget anything. For anyone that has a blog THIS is what they need. 🙂

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  18. Well written! I am working my way through these ideas and think they are all important, it’s hard to choose which to work on first. One thing that has been especially helpful for me is joining a private Facebook group for bloggers with a bunch of people that write about the same ideas as I do. These men and women have been a resource to ask questions and offer encouragement. We even do group posts together. If you can find a group in your niche. I suggest joining.

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  19. Thanks for this awesome post! I am definitely saving it for future reference and will probably read it over and over. This covers a lot of the challenges I’ve come across in blogging.

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  20. I’ve never even considered building my blog to authority status. Thanks for giving me a whole new perspective on myself, my blog and how to begin that process.

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  21. “Many times bloggers just post and link. They don’t connect, comment, or offer solutions.” I think the reason for that is the effort on a bloggers part to get their name and blog out there in social media. They’re so scattered that they don’t have the time to engage, and comment meaningfully on a post. I think it’s important to have a few networks that you go to for blog support, build and engage in the community there and not worry so much about the quantity of page views! Cliche, no?

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    • I think that is a BRILLIANT way to look at it, Cristina! Page views are great, but they will come naturally if you build yourself a network. 🙂

      Reply
  22. I agree with much of this, but for me, I have to be me when I write. Cursing is something I do….
    However, I do think that this post should be printed and handed to every new person entering this field of work!
    We all need a reminder!!! It doesn’t matter how long we’ve been around, right??!!!

    Reply
  23. This is such a wonderful post. I’ve been trying to learn every little bit that I can soak up about blogging. Your blog has been one of my go-to resources. That being said, I am definitely bookmarking this post! 🙂

    Reply
  24. So much good information here. This is information I will have to keep coming back to until I can absorb it all. I’m working on building an amazing newsletter and an book that will benefit my readers. 🙂

    Reply
  25. What great information. I feel very overwhelmed at times with all there is to the blogging world! When I started blogging in 2007 for a family blog there was hardly any social media so I had to email or verbally tell my family about my blog! Times sure have changed. Thanks so much for all the advice on this!

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  26. I’ve been participating in linkups which has helped to get comments on my articles. But of course it’s only other bloggers. The followers I have on social media that are not bloggers, are not engaged, so I’m not sure how to break out of the blogging circle.

    Reply
    • You definitely want to find followers on social media who are engaged, and interested in your topics. You can join different groups around Facebook, that aren’t blogger focused, but instead focused on your blog topic or niche. Meet some people, share your blog in a non-spammy way. Good luck!

      Reply
  27. Thank you for sharing this terrific post. This is such a significant help to the new blogger. I hope that others who are considering starting a new blog find this article as helpful as I have.

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  28. Thank you for all of this really helpful content! Definitely trying to branch out to further audience so even your comments like above are useful!

    There is so much out there it’s just the finding of it – so thank you for the direction.

    Reply
  29. You have a lot of great tips here that I am going to try to implement in my blog. Something that I’ve learned this past year is that networking with others and connecting with them, as well as with blog readers has been huge in helping to grow my blog. And what keeps the readers coming back is the high-quality content. If you are showing them that you are an expert in your field, and that it’s informative, then they’ll come back to read more. Thanks for all of your tips!

    Reply
  30. Ahh, so much to do! 🙂 I think I’ve decide that while I don’t mind doing some affiliate links here and there or maybe a product review – I don’t want to overly monetize my blog. I enjoy having it as an outlet and a way to reach others and to publicly represent myself. So even though I know I’m not doing evry thing I could be on social media and I’m not interested in vloging, or podcasting, etc – that I’m ok with this for right now.

    Reply
  31. I find that the personal finance bloggers that I most respect are the ones that I see consistently writing, commenting, and involved in the PF blogging community. They offer solid advice, along with their personal experience and anecdotes that are relateable.

    Reply

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