These days, many people are reading the blogs they subscribe to almost exclusively through RSS feeds, which makes being able to monetize your RSS feed pretty important. I know that I’m one of those people. Unless I find it necessary for one reason or another, I rarely click through to the actual posts of the blogs I follow. It’s faster and easier to read all the posts in my Google Reader. Knowing this, it is a good idea to try to reach the followers of your blog who are like me with relevant advertisements in their RSS feed readers.
RSS Feed advertising programs will operate as either PPC (based on number of clicks) or CPM (based on numbers of impressions or views) ads. The method that you use will depend on your own blog and your own preferences.
Some popular RSS feed advertisers are
- Feedburner (paid by number of impressions/views)
- Pheedo Inc (paid by number of clicks)
- CrispAds (paid by number of clicks)
- Q-Ads (keyword based ads are shown; paid by number of clicks)
- Feedvertising (Text-link ads – flat-rate pricing)
Use text links in your blog content
Another way to monetize your RSS feed is to include text links in your posts. You’ll want to be careful not to make your text links obnoxious to your readers. Only use this approach to feed monetization when you have links that are appropriate to your post content.