It’s the first full week of the New Year and we hope it’s off to a great start for you. Here at Blogelina, I’m excited to continue to support bloggers and to help you achieve your blogging goals. One of the ways I’m doing that in this new year is with a new series about writing tips for bloggers.
Last year I ran a series on blog design. In that series, I explored many of the critical elements that make up the blogs we all like looking at. I examined how to use themes, photos, white space and even a little bit of writing to increase your blog traffic and create a satisfying experience for your readers.
Whether you’re a beginning blogger or a seasoned veteran, so much of what we do as bloggers involves writing and most of us can readily admit that we all have room for at least a little bit of improvement when it comes to expressing our thoughts and engaging with our readers most effectively.
While I ran one post last fall on How to Design Your Blog: Writing Tips, it was a general overview that focused on a few high level actions you can take to make your posts more engaging.
Today, I’m excited to introduce a new mini-series on writing tips for bloggers. You might be wondering what writing has to do with blog design, and if you are, then this next bit is for you. 🙂
Why I’m Running a Series on Writing Tips for Bloggers
Unless you run a photography blog that uses little or no words at all to explain your photos, your words make up at least half of your blog, if not more. How you present your thoughts, ideas, tips and opinions is an important part of how your blog affects your readers.
In the marketing and advertising world, writers and designers work together to create ads, websites and blogs. There are a number of principles you can practice with your writing to make your blog more inviting and memorable. Those principles are what I’ll be covering in this writing tips for bloggers series over the next few weeks and they include:
- Using Paragraph Length to Break Up Your Text
- Using Subheads to Create Flow
- Headlines as a Design Element
- Using Callout Text and Photo Captions to Engage Readers
- Bullets are Your Best Friend
- Using Navigation Labels to Draw Readers in to Your Blog
- Choosing and Using a Consistent Tone of Voice on Your Blog
- What’s Your Writing Style – Finding a Personality for Your Blog
I’ll also offer tips for overcoming writer’s block (something that anyone who’s been blogging for long can relate to), coming up with blog post ideas and how developing a simple content calendar can help you not only be more efficient, but also be more creative with your blog.
I’ll do my best in the weeks and months ahead to not only explain, but model these writing principles for you in the posts I run here at Blogelina. For now, just know that at the start of this new year, I’ll be working hard to help you release your inner writer!
What’s your biggest question or issue when it comes to writing for your blog? What would you like to see us cover in this writing tips for bloggers series?