If you blog for profit, you want your blog to portray a professional appearance. There are some things you can do to help with this.
Keep The Sidebar Uncluttered
The sidebar is a great little place to put some things you want to highlight, but maybe don’t want to take up space on the homepage with them. It’s tempting to put anything and everything there. But a word of caution: DON’T!
If there are too many things on the sidebar, it will create quite a distraction for your blog readers. They may get led on a bunny trail and never get back to the post you wanted them to read.
You have to determine your objective of getting readers to your blog in the first place. Is it to read posts and comment? Is it to buy a product that you are promoting in the posts? Is it to signup for your newsletter? Decide on what it is that you really want them to do, and then don’t give them twenty different choices of links they can click on.
A sidebar is a good place for a signup box or a list of categories your reader can click on to read posts that they have an interest in. But it doesn’t need much more than that.
Should You Take Ads?
Some people allow others to advertise on their blog for a charge. Is this a good idea? Again, it depends on what your objective is. If you want to gain readers and loyal commenters, then taking them away to another blog or website is counterproductive. Yes, you may be getting paid for the ad, but is it worth it to possibly lose your reader to someone else?
If you are promoting products on your blog and trying to get sales, again, taking them away to another blog or website is defeating the purpose.
We have all been to blogs and websites that have ads and other things all over the place. There are so many things in the sidebar that they all run in together in a “sea of links.” Do you like those type of blogs?
It’s best to keep things as neat and uncluttered as possible.
Help your readers to keep their focus by limiting the other things you put on your blog.