No matter how brilliant your website design is, if it is hard to reach the content of your site then your site is as useful as an empty shell. Here are some tips to improve the usability of your website to ensure it serves its functions optimally:
- Make it easy for visitors to find content that they want on your site. If you have thousands of articles on your site and a certain visitor wants to find one single article from that pile, you have to provide a feasible means to enable visitors to do that without hassle. Be it a search bar or just a page with the archives of articles that you have, providing such a feature will make sure your visitors can use your site with ease. The WordPress Thesis Theme has a highly customizable archives page, making it easy to organize your posts for easy finding.
- Ensure that your site loads fast if you do not want to lose visitors. Most internet users will leave a website if it doesn’t load completely within 15 seconds, so make sure the crème de la crème of your website is delivered to the visitors as soon as possible to retain their attention. Again, WordPress has some great plugins for speeding up your site. I use WP Super Cache and find it to be helpful.
- Last of all, test each and every link on your site before it goes online. There is nothing more effective in tarnishing your professional image than broken links, so be very careful about that.