Blogging is a lonely job when you’re just starting out and not getting any community support or rapport, yet. That’s why so many beginners remain beginners. They quit. Too many obstacles and too many little details. They see the big picture of blogging, the joy of it, the profit, the fun, but fail to realize that the big picture is composed of little pixels, and those pixels are formed by tedious, daily work.
Tedious, daily work that can be frustrating roadblocks, especially when those background necessities aren’t where your skills lie. This is where virtual staff help build your blog. You can keep your eyes on the prize, on that awesome big picture, while freelancers get the little pixels together.
The rise of freelancers and virtual teams
We, as bloggers, work from home ourselves, don’t we? Or we do our blog on the side, hoping it will soon become a steady source of income so that we can stay home to work on it.
Freelancers are self-starters, like bloggers. They have a higher threshold of skills and talent, the kind that doesn’t need supervision and handholding. That’s the kind of remote staff you want.
What would I do with a virtual staff for my blog?
A lot. You save plenty of time if you decide to hire virtual staff from the beginning. The background tasks that intimidate you are taken care of by those actually good at them!
The benefits of hiring a virtual team for your blog:
- You don’t have to read tons of material to attempt to be good at those tasks
- You don’t have to take your focus away from what you LIKE and WANT to do
- You save yourself from costly do-overs, or from amateur/beginner mistakes
- Your blog is professionally set up, back-end to front-end, SEO to graphics, text content to photos and smart navigation bars.
You can DIY it, and Blogelina, Neil Patel and countless other influencers have wonderful, actionable insight on how, but that takes time and dedication. Time and dedication you could otherwise funnel toward developing and delivering your service, and growing your brand. You could be the CEO of your blog, rather than the all-around intern.
Virtual Staff Roles For Blogging Success
There’s the traveler mom who takes awesome photos and has rapier wit. But she doesn’t know much about putting a website together. Instead of bungling around with WordPress or Blogspot, she hires a web developer to build her blog from the ground up, and a graphic designer to design her customized visuals to match her artistry in photography.
She gains ground quickly.
She wasn’t distracted from her passions, and it shows. She got adoring readers, subscribers and is connected with fellow bloggers in her niche, because traveler mom, though busy, hired a virtual assistant to keep engagement alive in her blog. It’s like she’s everywhere at once, responding to comments, reading others’ posts and leaving feedback, while she’s having a grand time with her family in Yellowstone National Park.
She also hires a writer to turn her understandably haphazard notes into a cohesive review post of the TIPS, DOs and DONTs for moms with kids planning to go to Yellowstone.
She chose to write a DO and DON’T post because her web developer gave her updates, and they know, through analytics, that DO and DON’T posts go over well with her readers.
What about you? Have you been struggling with blogging? Maybe it’s time to delegate. It all depends on what you know and what you’d rather do.
Virtual Staff Role Bracket #1: The Builders
- research assistant
- web dev
Virtual Staff Role Bracket #2: The Creators
- writer/proofreader/editor (for everything from your page content to your blog posts and lead magnets and ad copy)
- graphic designer (for everything from your logo, photos, Pinterest images and infographics)
Virtual Staff Role Bracket #3: The Socialites
- social media specialists
- blog/correspondence monitor/moderator
Fortunately, one freelancer usually combines two or more role brackets.
The research assistant who gathers keyword intelligence can be the same person who gives you social media insight, AND posts on your social platforms accordingly.
Your writer might also be your blog monitor. Who better to answer questions and leave thoughtful feedback to similar articles by your fellow bloggers than the one who wrote the piece?
If you can, hire a virtual team: a happy circumstance where your web developer, your writer and your graphic designer work together without you having to be the middleman. You assign a blog post, approve it, and it’s uploaded to your page in full glory.
Meanwhile, you’re earning money sooner rather than later; you’ve earned traffic sooner rather than later, and you’re on your way, because you reclaimed your time and used it well.
This is working smart. No time and resources wasted.
What role/s do you dislike or struggle with? We all find aspects of blogging we’d rather not do. Have you already hired freelancers to do it instead?
Please share in the comments below!
Joanna Paula Cailas is a writer and editor at USource, a Philippines-based company of virtual staff & virtual teams. Their aim is simple: Do the tasks their clients don’t have time to do, want to do or know how to do. “We make you Superhuman!” Graphics by Jaqui Magadia, also of USource.