How To Make Your Blog Stand Out In A Big Way

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Woman in Crown

Last week, we talked about How Important It Is For Your Blog To Have A UVP.  Today, we’ll look at some important questions to ask as you plan your UVP.

It’s time to buckle down and really put some thought into your blog’s Unique Value Proposition – what is really going to make your blog stand out from the rest.  It’s time to put it all together and create a unique value proposition that tells your laser-targeted market why your blog is the one they should come to!

In order to do this, here are a few questions to get your creative process started:

  • Whose needs am I addressing? (Look at your target market’s demographic information)
  • What do I offer that no one else can?
  • Why should people read my blog and not someone else’s? (Note: This could be your unique understanding of your readers, your delivery method, extra information or services you provide, your unique take, etc.)

Writing Your UVP

The process of creating a UVP involves brainstorming and refining. When brainstorming, get down as many ideas as possible and don’t worry about which ones are good and which ones aren’t. The goal is to come up with quantity. Later you’ll narrow it down, and the more you have to consider, the better.

Tips for Writing Your UVP

Keep It Short but Compelling.

Your UVP should be something your readers will ‘get’ immediately. After you’ve narrowed down your list, take each idea and see if you can trim it without losing the meaning or impact.

Talk to Your Market.

In previous steps, you detailed the characteristics of the ideal reader who represents your target market. Run each of your ideas by that fictitious person. You may even put a physical picture of the person on the wall and speak out loud. Read your UVP ideas and ask yourself whether they sound compelling enough.

Test It.

Test your UVP on real people in your market and get feedback from them. Offer a small incentive like a freebie or discount for participating. Use their feedback to make tweaks.

Examples of Great UVPs

To give you some examples for comparison, here are some of the best-known UVPs used by major brands.

“When it absolutely, positively has to be there overnight.”

This Federal Express UVP speaks to a major customer concern – ‘It has to get there overnight.’ Although ‘absolutely’ and ‘positively’ mean the same thing, the repetition drives home the point that you won’t be let down.

“We’re number two. We try harder.”

Avis says its number two and capitalizes on its underdog status. This UVP turns a weakness into a customer benefit. They’ll work harder for you than the number one company, which is already where it wants to be.

“Melts in your mouth, not in your hand.”

Although there is some contention among schoolyard kids over this claim by M&M’s, it’s unique and memorable. You can’t eat a handful of these candies without thinking about this tagline.

“Wal-Mart offers low prices, everyday.”

Everybody knows Wal-Mart as the go-to store when you want something cheap. This UVP capitalizes on it and sticks ‘everyday’ on the end to emphasize the store’s consistency.

Why Be the Best?

One of the best UVP strategies is to forget about telling your readers that you’re the best. They’ll find that out on their own. Create a UVP that says, ‘We may not be the best, but we’re the only ones who…’ That tells your target market the unique benefit they’ll get from coming to your blog.

What’s YOUR Blog’s UVP?

Share in the comments below!

If you don’t have a UVP yet… Brainstorm various UVPs for your blog. Come up with at least 3 or 4 different versions. Look at your picture of your ideal reader as you write. Then share your ideas in the comments!

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21 thoughts on “How To Make Your Blog Stand Out In A Big Way”

  1. At the beginning of this post I am thinking to myself…What is a UVP? Do I really need one? Or is it just something else I am going to clog my brain with blocking the tasks I need to get done. Then you go me thinking….What do I say? how do I say it? Who am I targeting? Your examples made me realize that I already have an UVP……”Saving money isn’t all about clipping coupons and being frugal isn’t all about pinching pennies but being prudent is about the way we live” It’s not a one liner but it has been my “mission statement for a long time…it’s a keeper. Though if I need a one liner….”being prudent is about the way we live”??

    Reply
  2. HI Tanya,
    I hadn’t read your previous article of “how important it is for your blog to have a UVP”, I went back and read it now. I must say that you have covered the topic pretty awesome and even I am thinking that i should have one. coming to this article, ya I agree with al of these and my mistak is I drag it to make it big, I should stick to “keep it simple and compile”
    Thanks for sucha good knowledgeable article.

    Regards
    Raviraj

    Reply
  3. Our UVP is “Every woman has a little bit of Prairie Wife in her.” It’s bold and right at the top of our site, followed by a few sentences about what a Prairie Wife is. Thanks for helping keep me on track and motivated to charge forward!

    Reply
  4. This is one of the best topic on the blog writing and creating UVP (Unique Value Proposition) for the blog. The tips to write UVP blog is excellent and it will be very much helpful for the blog writer. These tips make difference in creating good blog and attract the readers to read your blog.

    Reply
  5. Tanya, this is a really helpful article because I do need to focus more on what my readers want/need to see, perhaps narrowing the topics I cover. I am cleaning house today so my mind is free to mull over the counsel you have given. Thanks so much!

    Reply
  6. If you are able, please delete my previous comment because I mistakenly used my old blog address. Here is that same comment, this time with my current blog address:

    Tanya, this is a really helpful article because I do need to focus more on what my readers want/need to see, perhaps narrowing the topics I cover. I am cleaning house today so my mind is free to mull over the counsel you have given. Thanks so much!

    Reply
  7. When I created and started writing my blog, it was a place for my memoirs. Also to speak to my demographic of boomer aged readers. Well after my one year blog anniversary, I’ve realized that my main demographic isn’t baby boomers, but the baby birthing group. So now my memoirs must stay on course to speak to readers about how to be the best grandmom in the world.

    My Camp Grandma’s crafts will remind moms and grandmoms to show the kids HOW it’s done, not turn on an electronic babysitter. I will be tweaking my other passions to show how grandmoms travel and enjoy historical parks, etc.

    Thanks for this great article, since I have too many passions to write about and must combine them somehow.

    Reply
  8. The name of my blog is Intentionally Pursuing. So I think my UVP is: “Intentionally pursuing the heart of God.” Is that long enough, or do I need to add more?

    In my “about me,” I say “Intentionally pursuing the heart of God in every area of your life.” Would that make a better UVP?

    Reply
  9. This is awesome and very much needed!! Thank you! I, too, wondered if I really needed this since my blogs are not as…. marketable, if you will. But while thinking about it, a light bulb popped over my head! For this particular blog, my UVP is simply “Giving encouragement to those, like me, who have kids standing at the edge of the nest, ready to fly.” It seems a little long, but that’s what I’m doing!

    For my other its “Giving Truth, straight, simple and transparently through me.”

    Reply
  10. Mine right now is “Live Better. Learn More. Enjoy Life” although I am not sure if it would be considered a UVP so I am working on some other ones.

    So far I have * Creating, Enjoying and Learning everyday

    Reply
  11. My UVP is “Take Your Tech Breakfast” for my blog . Lol! Not seriously. Nice post. Your writing style is awesome. I wish I could write like that 🙂

    Reply
  12. Mine is “Inspired by Pinterest to make our house a home.” When I started, I had more of a home organization theme, but it’s become a place where I talk about a lot more – recipes, goals, home decor, homesteading, and occasionally life with a toddler and personal reflections. A lot of what I write is still inspired by Pinterest in one way or another, but not all. I’m wondering if I should change my UVP or blog name, or if I should refine my blog content. I’ve been blogging for about 9 months, and only started blogging seriously about 4 months ago, so I’m still in the pretty early stages. 🙂

    Reply

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