This is the latest in an ongoing series we’ve been writing about how to design your blog. If you’re new to blogging you might be wondering why Blogelina is putting so much emphasis on blog design. It’s because how you design your blog affects important things like blog traffic, reader engagement and even the income you can earn off your blog. Good blog design can increase your blog traffic, for example, by making a positive impression on your readers so that they remember your blog and want to come back.
If you missed any of the previous entries, you can catch up on all the good blog design tricks here:
A Good Logo Drives Blog Design
Today we’re addressing the topic of what makes a good logo, as that is an important part of blog design. You might be tempted to think that blogs get a pass on logo design and that only companies or businesses need logos.
The truth is that a good logo can help your blog stand out amidst the many other blogs out there and can help you make a mark in your niche.
A good logo instantly communicates to readers what your blog is about and your blog’s personality. A good logo drives your blog design by coming first and influencing the colors, layout, look and feel of the rest of your blog. As you design your blog, it’s a good idea to start with a strong logo and make sure the rest of your blog design complements or supports that logo.
A Good Logo Embodies Five Principles
You don’t need to be a designer to come up with a good logo. You just have to know what you want and find a good designer who can bring your vision to life. All good logos start with a solid understanding of the essence, spirit or personality of your blog and then summarize and project that essence. As you think about your blog’s personality, try to consider how you can communicate or show that personality around these five principles.
- Simple – Keep your logo simple. It should be only 1-3 colors and should look good in black and white as well as color.
- Memorable – Simple logos are powerful and powerful logos are memorable. What images or shapes or even colors can you use to make your blog stand out and yet which also project the personality of your blog?
- Timeless – What do Coca Cola, McDonald’s, Nike and Starbucks have in common? (I’m sure more than one thing :-)) Timeless logos. Their logos are simple, memorable and aren’t tied to a fad or something that can change over time. Therefore, as time goes on, their logos remain relevant. You want the same with your blog.
- Versatile – Your logo should work in the header section of your blog but it should also work on a t-shirt, business card, coffee cup, billboard and the side of a van. If your logo meets the first three qualifications, chances are good it will be versatile as well.
- Appropriate – This last quality goes back to expressing the essence of your blog. Your logo needs to be appropriate to the kind of blog you run or are trying to create. If your subject matter is finance, your logo should be professional. If you blog mainly about food or home or kids, something more casual, friendly and warm may be in order.
Working with a professional designer can’t be overstated enough. There are plenty of good ones out there and while you might not want to spend money on your blog upfront, just remember that sometimes, to make money you need to spend it. View your logo design as an investment in your blog and make sure you get something good!
What Does Your Blog Logo Look Like?
Do you absolutely love it? Wish it could change? Share your thoughts in the comments below!
Be sure to include your blog link so the rest of us can check out your blog’s look, too!