If you would like to be one of the many blogs successfully profiting from paid advertisements, it’s important to consider how you will sell your blog to potential advertisers. With all the advertising options available to those wanting to sell their products and services, you’re going to want to stand out as a good place to advertise. Let’s take a look at ways to display all the information advertisers will need to know in order to place their ad on your blog, by creating a media kit.
An important way to make a good impression with advertisers is through your Media Kit
Having an informative, attractive media kit to provide to potential advertisers can go a long way in impressing them with the relevance of advertising on your blog. If nothing else, the fact that you have taken the time and put the work into creating a media kit shows that you are serious about your blog. If you’re serious about your blog, you’re probably serious about marketing it and increasing your readership which will be something advertisers will be happy to know.
Gather the necessary Information about your blog
Research your site stats
- What does your blog traffic look like on a daily/monthly basis?
- What are the demographics, etc. of your readers?
- What is your page rank?
REMEMBER: The more information you have on hand to offer, the easier it will be for advertisers to decide to use your blog or not.
Information you will want to research and display to potential advertisers
- A profile of your blog (topic, history, demographics of readers)
- Your blog stats (traffic, page rank)
- Guidelines for submitted ads (type of ads you will accept)
- Advertising Options available (types of ads/location of ads)
- Testimonials or a list of advertisers who have used your site (if you have any)
- Social Networks your blog participates in (Twitter, Facebook, etc.)
- What you’re actively doing to promote your blog
- Disclosure policy
- Contact Details
Remember: Make it easy! You need to make it as easy as possible for advertisors to see that you offer advertising, to get the information they need about your blog, to contact you, and to pay you.
Use this information to create your Media Kit
Now that you know the information to be displayed to potential advertisers, here are a few tips to get the most out of your media kit:
Make sure all of your information is easy to read/scannable
- Use Bulleted ideas
- Keep your word count low – say what you’re trying to say in as few words as possible
- Highlight key words and phrases – make them bold
Keep your design professional and easy to read – there is a lot of information to be covered in your media kit so make sure it is easily read.
Use your media kit to expound on your Advertising page – Consider giving just basic information on a page in your blog – your Advertising page. Then, have advertisers contact your for your media kit. This is a great option if you choose NOT to display your advertising prices on your blog. You can include the prices with the media kit.
Don’t be too redundant – If you have an Advertising page on your blog, don’t include too much of the same information in your media kit. While it is important to include the basic information needed in both places, don’t make advertisers read through too much of the same information twice.
Make it printable – Make sure that the information in your media kit looks good on paper, too. Chances are your reports will get printed to be looked at again later.
Be sure to include a link to your blog – this seems like a given but sometimes the obvious is really easy to overlook!