Your tagline is the calling card of your blog, and it allows readers to know what the specific topic of your blog is and what people can expect when visiting your site. Having a descriptive tagline and be an incredibly effective way of bringing new readers (potential subscribers) onto your blog.
Today we’re going to run through the steps of writing an effective tagline for your blog.
Hone In On Your Niche
You’ve probably heard us say it before, when you decide to begin blogging you need to decide on your niche before you even begin writing. But, deciding on your niche is important for other reasons, as well. For instance, writing your tagline!
When your potential readers come across your blog during a Google search, you want them to be able to determine what your blog’s about within just moments. If they aren’t able to determine your blog’s subject matter right away, you could potentially lose future subscribers.
One of the best examples is Money Saving Mom, “Intentional Finance. Intentional Family. Intentional Business.”
Involve Your Readers
The next thing you may want to consider when developing your tagline is, how will you help your readers. Remember, blogging isn’t all about you, the reason you write is to help others, so what is it that your blog does to help your followers?
For instance, our tagline here at Blogelina is, “The Blogging Help You Need.” The WHOLE reason we write and publish every single post is to help newbie bloggers learn the ins and outs of blogging. You want to try and portray this same type of message within your tagline.
Express Your Personality
While you do write for your readers, you don’t want to lose yourself in the blog. If your blog shares a hint of sarcasm or humor, be sure to add a sense of into your tagline. You want your readers to get a TRUE feel for you.
A great example of this is The Bloggess. Jenny’s entire blog is filled with humor, and she expresses this in her tagline, “Like Mother Teresa, Only Better.”
Get Your Tagline In Front of Your Followers
Now, the easiest and best way to get your tagline in front of others, is to make sure it’s included in your header image. You can design your header image with the tagline written right underneath it, just like our’s is.
If you are going to design your header by yourself, you can check out this post on header design, for tips on making the best use of your blog’s first 200 pixels, or if you’d rather have someone else do the work for you, we can design it for you.
You’ll also want to ensure you include your tagline in your homepage’s title tag, so that it will show up next to your name in google searches, like in the example below.
This will also allow those searching to know exactly what your blog’s topic is and what you write about, before they even get to your blog.
While a tagline isn’t the end all be all of a blog’s excellent content, it can certainly help bring in more readers who are focused and interested in your topic. These will be readers who are more likely to engage with you, and subscribe to your mailing list, since they were specifically looking for information that you provide.
And, finally, if you’ve been blogging for awhile, don’t fret! You can create your tagline now and add it to your header image and title tag, and still reap the potential benefits of what a tagline can provide.
Does your blog have a tagline? If not, have you given any thought to what you might make it?
Please share in the comments below!