Does your blog have a tagline? If not, it should!
Typically, blog taglines are the calling card of a website. In one sentence, it can both inform and generate interest from potential readers. The more descriptive your tagline, the greater the chance of potential readers clicking through and visiting your blog.
Today, we’re going to run through the critical steps of writing an effective tagline for your blog and we’ll also share some great examples.
Hone In On Your Niche
You’ve probably heard us say it before, but it’s a good idea to decide on a specific niche before developing your blog. Once you identify and understand your niche, you can begin developing an appropriate tagline that speaks to your audience.
What’s a niche, you ask?
A niche, in the simplest form is a distinct or specific segment of the market. Your blog will contain content that’s interesting or helpful to your niche or audience. Having a clearly defined niche is not only important for writing or creating content, but also for branding your website — including your tagline!
It’s probably old news to you that readers have a relatively short attention span. You blog’s tagline should one of the elements to help to let your visitors know that they’ve landed in the right place.
For example, the tagline will probably identify your niche as well as hint at the overall subject matter. It will also be helpful to draw readers into your blog, join your email list and follow you on social media.
You want them to read your tagline and think, “hey, this sounds interesting. It’s exactly what I’m interested in reading more about.”
A great example is Money Saving Mom, “Intentional Finance. Intentional Family. Intentional Business.”
In just six words you get an instant overview of what the website is all about — finances, family and business. At the very least is draws you in and encourages you to explore a few pieces of content or join the email list.
Don’t discount the benefits of simplicity. Creating an effective tagline for your blog does not have to be complicated. Make sure you don’t overthink the process or try to make things too fancy.
For example, over at Starter Story their tagline is both simple and crystal clear. It leaves no doubt about the topic of their website or the kind of content you’ll find.
Involve Your Readers
When developing your tagline, think about how it can potentially help the readers. Will it answer their questions? What value will your blog provide for the reader?
For instance, our tagline here at Blogelina is, “Helping You Realize Big Things for Your Blog.” The WHOLE reason we write and publish every single post is to help newbie bloggers learn the ins and outs of blogging. You want to try and portray this same type of message within your tagline.
Try to answer the question: What will you do for or how will you help your audience?
Express Your Personality
You want readers to have a sense of your personality and show them that there is a real person behind the content they’re reading. What do your friends or family like about you? Whether it’s your sense of humor, smarts, or your wit, showcase it in your tagline!
A great example of this is from The Bloggess. Jenny’s entire blog is filled with humor, and she expresses this in her tagline, “Like Mother Teresa, Only Better.”
Get Your Tagline In Front of Your Followers
Don’t make your tagline difficult to find. Instead, get it in front of your readers at every opportunity.
Make sure it’s included in your branding images. Include it in a header image if your blog design allows for it. Include it sporadically within your content and your social media.
You can also include your tagline in the title tag of your homepage. Let people who are searching Google know exactly what you’re all about.
Depending on what theme or SEO plugin you’re using, this can be done in the back-end of your WordPress website. Check out the example below:
Some Final Thought on Taglines
While a tagline isn’t the end all be all of a blog’s success, it can certainly help bring in readers might be interested in learning more about your topic or niche.
Creating a tagline is a small step but it will help to establish your blog, build readership and create brand identity. A solid tagline can contribute to increased blog traffic, more followers, and a larger list of email subscribers.
Finally, if you’ve been blogging for a while and overlooked creating a solid tagline, don’t fret! Grab a piece of paper and a pen and start jotting down some ideas.
And finally, don’t be afraid to experiment with different taglines. While you probably don’t want to change them too frequently, there is nothing wrong with a little trial and error as you look for something that really resonates with your audience.
Does your blog have a tagline? If not, have you given any thought to what your new title tag might be? Please share in the comments below!