With 152 million blogs on the Internet today, and the tens of thousands of food blogs, it can be overwhelming to think of ways to make your food blog stand out. However, it is possible to build your following and make a name for yourself in the food blogging world.
Whether you’re just starting out with your food blog or you already have a food blog of your own, a pinch of preparation and a dash of patience can go a long way … along with these expert tips.
According to the curator of well-known food blog Cookie+Kate, it is important to limit the recipes you post to only the best. She advises that your blog visitors will appreciate spending their time only on your most fantastic stuff and says that it’s better to post nothing than something you’re not 100 percent confident in.
On a similar note, essentially, your blog is about your readers and what they are interested in reading or learning. So keep them at the forefront in all posts you create. Ask yourself what they’d like to know or see and how you can help them. Then build quality content around that. For example, maybe your readers respond well to quick recipes and tips for busy parents to whip up. Or, on the other hand, perhaps they prefer recipes that are more of a delicacy for, say, a dinner party. The more you cater to your readers, the more likely you are to be successful and get returning visitors.
A picture is worth a thousand words — especially when it comes to a food blog. Because what gets your taste buds going more than a photo of an ooey-gooey-chocolatey cake? When crafting your food photo, follow the lead of the experts. They say using natural light is your best bet as opposed to a flash when possible, along with utilizing the rule of thirds in setting up your photo. This means offsetting your photo’s focal point from the middle of the frame. This is a tried and true photography trick to capture attention.
Further, when it comes to social media for food blogging, Instagram is king. So take advantage of sharing photos of your creations on the social channel, along with a link to your blog. The key is to make it easy for readers to find your blog via your social media channels.
Another way to build your following is to be consistent in your posts. Fresh content is vital to any blog. If you’ve piqued a reader’s interest, they will likely check back more than once a week for a new post, so be sure to have an editorial calendar lined up to make it easier to post content frequently. If it’s something you’re passionate and knowledgeable about, it will feel more like fun than a chore.
Being yourself is vital when posting to your blog. Using your own voice, thoughts and opinions will help guide your content creation process and help the reader to get to know you. In addition to your food-related posts, don’t be afraid to share bits and pieces of information about you and your family, as well as photos of your life. After all, readers are visiting your blog so chances are they are interested in who you are as a person.
And finally, your goal should be to position yourself as an industry expert. This means that you share tips, best practices, products and other information that will be useful to your reader, like, say, the most highly-rated restaurants in your area. After all, foodies love a good meal out.
As a food blogger, what other methods have you used to improve your blog’s reputation?
Please share in the comments below!