This is a sponsored post, however all opinions, thoughts and ideas are expressly those of Blogelina.
You hear a lot about the best techniques and methods for using digital marketing to promote your brand, but what about mistakes? What if you follow all the “do’s” but have no idea about the most important “don’t’s”? You could have what you think is a great website and social media campaign ready to go, only to be met by the sounds of crickets when you roll it out. What are you doing wrong? Here are a few of the most common digital marketing mistakes and how to fix them!
Mistake: Prioritizing style over substance
Your site shouldn’t look like a 1990s Geocities homepage made by a 14-year-old, but don’t blow all your budget on graphic design without considering content. Internet users are smarter than they’re sometimes given credit for. It doesn’t matter how stylish your site looks, users will close out the window as soon as they realize there’s nothing worth reading.
Fix: Deliver quality content
Keep your web presence updated, relevant, and fresh. Don’t just deliver the bare minimum of brand information. Share testimonials, blogs showing your company’s expertise, and facts your users might be interested in. Update it on a regular basis to encourage customers to come back again and again!
Mistake: Spamming your followers
While most businesses don’t send unsolicited emails to potential customers — the more well-known definition of “spamming” — many Internet users also use the term to refer to an overwhelming number of emails or posts from one site. If you post every five minutes on your business Twitter feed all day long or email your newsletter subscribes every single day, two things happen. Important messages get drowned by less important ones, and customers get annoyed and start to ignore or unsubscribe. It’s one of the fastest ways to lose followers.
Fix: Pace yourself
On social media, the fix is easy. Simply choose a maximum amount of times per day to post, and don’t exceed that — most business aim for no more than three times per day, except in special circumstances like contests and giveaways. You can even schedule your posts for the same times every day so followers who are the most interested know exactly when to look for what you have to say today.
Offer your email subscribers a choice in how many emails they get from you. If they don’t want to be swarmed with daily emails, give them an option to receive a weekly or monthly email digest, containing the highlights of the newsletters sent out during that time. This lets you stay connected without overloading them.
Mistake: Ignoring poor brand reputation
Your brand’s reputation can make or break your success as a business. Make an ill-timed joke on Facebook or have a negative customer service story go viral, and that can drastically impact your marketing results. Some businesses stick to their guns by refusing to acknowledge or apologize for poor customer experiences, but it can take a long time to bounce back from even a minor setback — and some never do.
Fix: Make some changes
Figure out what exactly it is that has contributed to this reputation, and do your best to make amends. Whether it’s offering discounts to angry customers, implementing stricter customer service policies, or making a public statement, it’s up to you to reestablish your reputation. If you’re not sure where to begin, check out the Online Reputation Management Association. This nonprofit was started by Brent Franson as a guide to online reputation management, and they can provide helpful resources and tips to push your name to the top once again!