You might have read the title of today’s post and thought to yourself, ‘Writing? What does writing have to do with blog design?’ If you’ve ever worked in the advertising business, or even seen an episode of The Pitch or MadMen, you know that graphic designers and writers work closely together to create the final product. Whether that product is an ad, commercial, website, app or logo, writing and design go hand in hand when you’re building something that’s creative and effective. The same is true for your blog. Today we dive even deeper into how to design your blog as part of our ongoing series on the topic.
Why Writing Matters When it Comes to Designing Your Blog
Blog design isn’t just about having a good logo, choosing an appropriate theme and using high resolution, compelling photos. It’s also about using titles, subheads and tight writing as a hallmark on your blog. You have good ideas. You may not feel like it every day but you have a unique perspective on life, and whatever niche of it you’ve chosen to explore on your blog, to offer to your readers. Where some beginning bloggers go astray is by treating their blog like a journal. While you can share personal thoughts and you should try to make your blog have a consistent voice, you don’t want blog posts that read like unbroken chains of text. You might have the patience to read that but your readers won’t.
Titles and Subheads and Bullets, Oh My!
Writing becomes a design element when you use it to guide readers through a post. Start with a compelling title. Work hard to think of something for each post that quickly tells the reader about the story (like a newspaper article) and yet that also captures their attention quickly (like a magazine story). Another way to think of it is like this: if your post were an email, what would you put in the subject line to get people to open it?
Second, use subheads to break up your text. Think of subheads like street signs that tell your readers where you’re going. Someone should be able to glance at your post, read the subheads and understand your main point. If they want to know more, they’ll read the paragraphs, which you should vary in length.
Don’t make every paragraph one line. But do try to make them vary in length.
Paragraphs that vary in length help your readers not feel like they’re reading an encyclopedia entry and make it easier for them to commit the time required to read your post. Design your blog posts to include bullets and lists often. Bullets and lists:
- Break up text
- Encouraging scanning
- Draw attention to important points
Of course, even the best laid-out post is worthless if the content isn’t well-written so make sure you proofread every post you write, reading it aloud when possible at least once through. Following these basics of blog design when it comes to writing will help you create posts that stand out and bring readers back for more.
What questions do you have about writing blog posts? Do you think writing is an important part of blog design?
Photo courtesy of: SOCIALisBETTER