Do you have something to say? If you have an online business, then you definitely do. One way to do that is with the content that you write for your website and your blog.
Fashioning Your Content
Use Keywords Wisely
When you register your website with search engines, they use spiders and bots to crawl every nook of your web pages. They are looking for unique content to rank in their search engine results. They will find your content if you use keywords.
One thing to remember about keywords: stuffing them in articles is not allowed. Depending on the length of your articles (400-600 words is good for a standard size article), each keyword you choose to use needs to appear no more than about five or six times. This usually means once in the title, once in the first paragraph, two or three times in the body of the article and once in the last paragraph. For further info on keyword density, read Keyword Density: How Much is Too Much?
Finding The Right Length
Another way to ensure your articles are read is to break them up into manageable pieces. This can be done by using subheadings and bulleted and numbered points. People love to read articles with numbers in the title: 5 Ways to grow your Business Overnight. With a number value they know exactly what they should get out of it when they are finished reading it.
Forget the fluff. People can spot articles that have many words but say nothing at all. Keep the information current and to the point. If you don’t have enough information for a longer article, turn it into a shorter blog post instead.
Getting Content To Do Double Duty
Articles are just the tip of the content iceberg. The information contained in them can be used to create other content resources for readers to digest and customers to buy.
Create marketable products with special reports, eBooks and workbooks. Maybe you have done a blog post series on using social networking sites for marketing online businesses. Take those posts and create a more in-depth eBook that you can sell alone or at a discount when another product is purchased.
A workbook on using social networks can become an interactive tool for new online business owners and those new to social network marketing. Customers can learn tips and journal about any differences it made in their sales.
People love information. If they can get it from you, they will stay around to find out what else you are offering. This can increase your traffic, your conversion rate, and ultimately your profits.