Checklist for Evaluating a Potential Niche

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Checklist for Evaluating a Potential Niche - Blogelina

This is a seven-item checklist to help you make sure that the niche you go into will be profitable. Anytime you’re looking at a new niche, just pull out this checklist to help make sure your new niche has the makings of a winner.

#1: Enough Traffic?

Your niche needs to have enough traffic to hit your minimum income goal. The minimum goal is for you to decide. For beginning bloggers it can be as low as $50-$100 a month, while more experienced bloggers may aim for thousands.

As a rough gauge, assume you’ll be able to get 15% of your main keyword’s traffic. At a 1% conversion rate, would it be enough traffic to get you to your minimum goal?Β  Here are some tools to help you find out how popular your potential niche is.

#2: At Least Three Low-Competition Search Terms

To get started, you want to target low-competition search terms. These are terms you believe you can rank in the top five for within no more than 3 months.

The ideal niche should have at least three of these terms, so you can start making money right out the gate.

#3: People Are Spending Money

Make sure that other people interested in your niche are actually spending money. There are many niches that may appear to have low competition, but aren’t being marketed to simply because people don’t spend money in that market.

#4: Has Repeat Product Potential

You will almost always make more money in a niche where you can sell repeatedly, as opposed to a niche where you can sell just one item.

In other words, look for niches where the problem won’t be solved with just one sale. Subscription models or consumable goods are great examples.

#5: Has at Least One Competitor

You want to go into niches where at least one person is making money. If there are no competitors, it’s possible that you’ve found a truly uncharted market, but more likely than not others have already tried it and failed.

Ideally, your market should have just a small number of marketers who are making decent money. There should be a couple people at the table, but the table shouldn’t be crowded.Β  Consider Carving a Small Piece of a Large Niche to help eliminate some of the competition.

#6: Has a Passionate or Desperate User Base

Is the user base passionate about the issue? Or, in the case of a problem (i.e. acne), are they desperate about finding a solution?

The more passionate and/or desperate the end users, the more willing they are to part with their cash.

#7: Do You Want to Do It?

Sometimes you’ll find a niche that looks good on the surface, but you just know it will be dull work. In that case, you need to ask yourself: Do you want to do it?

Remember that creating a successful blog isn’t a sprint – it’s a marathon. Getting good rankings can take as long as six months, sometimes even more in competitive arenas. Is this an industry you want to be in for the long run?

If you answered “Yes!” to all seven factors, then chances are you have a winner on your hands. If any of these items are missing, you might want to do a bit more research before jumping in.

Is Your Blog As Successful As You’d Like It To Be?

Share your thoughts in the comments below!

Checklist for Evaluating a Potential Niche - Blogelina.

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57 thoughts on “Checklist for Evaluating a Potential Niche”

  1. I am not 100% sure what my niche is. I write about our upcoming mission trip, faith, living on less, and homeschooling. I see the most traffic from my money and homeschool posts. I have been running my blog for just over 9 years, just for the love of doing it. I am working on rebuilding my traffic since switching over to WordPress.

    While I haven’t been seeking out a way to make my blog profitable in the past several years, our life is changing a bit. When we come back from our 15 month mission trip I would like my blog to be able to contribute to our income. I am planning to build up traffic over the next year and then launch into seeking profitablility when we come back to the states.

    I have been wondering how narrowed down I should have my site be. I know of many sites that cover one of these topics on a regular basis, but not many that cover so many. Should I be looking to focus in more on my most popular topics?

    Reply
    • I think your most popular posts is a great place to start – since you already know your readers are interested in those topics, you already know you have an audience for them!

      Reply
  2. I agree to the second point: “At Least Three Low-Competition Search Terms” and I would also add that the longer keyword we focus on the easier it is to promote it. πŸ™‚ so: long low-competition search terms πŸ™‚

    kris

    Reply
  3. Thanks for the tips. My blog isn’t quite where I would like it to be, but I am working on figuring out just what my niche might be. I have had my blog for quite some time, and I have a general theme of creativity and art, but have more work to do to fine tune it! πŸ™‚

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  4. I was doing great on WordPress.com but now that I’ve started over on WordPress.org it seems a little harder getting as many views or comments as before, though I plan on revamping some of my older posts that got the most views and likes when I was on WordPress.com and using them as a way to narrow down my niche.

    Reply
    • I’d bet that revamping those posts, will bring new life to them, Princess!! We have tons of tips on using WordPress.org. Let us know if we can be of any help.

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  5. I consider myself a lifestyle blogger, but I generally concentrate on Alzheimer’s Disease, Caregiving and Midlife. I want to be a writer and blog to perfect that craft so I don’t necessarily want to tie myself to one niche, but I understand the necessity of it for some people. It seems like if you don’t blog about one thing like parenting or cooking that you are not necessarily taken seriously as wanting to earn money or that it just isn’t possible. I make some but not what I think I should be making I need a better plan I think. I pinned this.

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  6. After reading all of these, I think I need some serious help. I don’t make much from my blog, but I don’t know where I should be or how to get there. This is really eye opening. I definitely want to do it and my heart’s in it, now I need to figure out how to make it make me money.

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  7. This is a great list and has given me a lot to think about. I think that #7 is most important for content- I think when someone doesn’t care about what they’re writing about, it comes through on their blog. I imagine it would also make it difficult to think up posts in the first place.

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  8. After blogging for almost two years, I am finding that I have so much more to learn about it. I am happy with the feedback and engagement I am garnering, however, I recently installed Google Analytics (much later than I should have) and I realize that I need boost my organic traffic and seriously focus on some of the points you have made in this post. I also realize that I need to learn a lot more about SEO and learn how to target low-competition search terms. I gained a lot from this checklist. I am going to bookmark this post and refer to it often.

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  9. This is such a helpful checklist! I also found myself going through and checking out other posts suggested and you have SO many wonderful posts with great tips! I am going to have to start taking notes before I go through the rest of them! Thank you for all of the wonderful information!

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  10. I love coming to your site because you always give practical ideas and resources. My niche is Christian spirituality and in some ways it is narrow and will never be a huge income producer. But it is more of a ministry. What I have learned it to find the key words like you said and have found prayer to be the biggest link for me to bring in new readers. I also like your idea of finding a key competitor. Good advice. Thanks

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  11. Good things to think about. The hardest part for me, as someone who can chat endlessly about ANYTHING, is finding my niche. Leaning towards Homescooling/Spectrum Parenting end of things.

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  12. I don’t have a niche… at least I don’t think I do! This definitely gives me something to think about and has some great pointers. I’ll have to look and see what my most popular posts were and possibly go from there. πŸ™‚

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  13. Very good check list! I think another factor needs to be the reason why you are blogging. If you blog just to make money then you should get that figured out fast! But if you blog for other reasons making money is a nice bonus.

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  14. Ok. Well now I feel totally lost. I don’t even know what my blogs niche is or should be, just that I wanted to write and start a blog so I did. I also kind of feel like some of my things don’t fit as well together as I thought they would. I really need to increase my rankings too.

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  15. Your post always make me think and this one is no exception. Making sure you want to do this is so important. It is not as easy as people think, so you need to decide if you are going to be in it for the long haul. Important checklist to keep in mind and to refer back to ever so often. Thank you for sharing. Have a Fabulous Day!

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  16. Two years ago I started a technology blog about gaming computers, and it was a great fit at that time: I had a job in the field, a lot of post ideas and great paying ads and affiliates. Over the years things have changed and I am not as excited about the niche as I used to. If I were to start again, I would think long and hard about #7 and try to estimate how long I can keep up with it. On the bright side, I am now trying to rebrand and refocus on web development. Hope it works, after all, it is still closely related to computers.

    Reply
  17. Sometimes I can start to feel a little overwhelmed in this whole blogging thing, because it seems the more I do it, the more I realize I don’t know and need to spend time learning! These tips are good; I’ll just have to add them to my list… πŸ™‚

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  18. My blog is definitely not as successful as I would like it to be! I am trying to really dive into it with your class and the commentathons and all the other research I’m doing. I am hoping it will start to take off very soon and become extremely successful – and by extremely I don’t mean making millions of dollars (however, I would not turn the money down) but that it will reach people and make a difference. I am trying to learn so much and some days it seems so over whelming and other days it seems a bit more doable. I am definitely going to do what this post says and see if I can get my very broad blog down to something I can profit from and reach out to others with. Thank you for all of your programs and help, seriously i very very much appreciate it!

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  19. I had to decide to stop worrying so much about specifying my niche. I decided to start writing what was on my mind and let what felt nature be my own niche. I maybe won’t have as high of earning potential, but I will enjoy the experience!

    Reply
    • You have to be happy with what you write about, Dawn. Truly, when it comes to blogging, that’s what matters. πŸ™‚

      Reply
  20. This is good food for thought. I’ve been struggling with deciding my niche since it has changed over the years. I didn’t start out to monetize or blog for a career — just have a hobby blog about homeschooling to keep our families updated and keep a record for myself. Things have changed and I’m re-evaluating now. I’m going to pin this one!

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  21. Great insightful blog post. I actually heard about your blog through my wife and it has been quite resourceful. Our blog has been successful, but we can also grow it and make it more successful. Thank you for all you do to educate.

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  22. Thank you for such a helpful post! I don’t think my blog is where I want/need it to be quite yet – but we’re finally making strides to get to the goal a lot faster than before! You brought up great points about really knowing our niche, and I’m happy to say that I asked myself most of these questions. I just have some tweaks here and there that definitely need some reassessment so that we can really see some drastic changes for the new year! Thanks so much!

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  23. These tips are great. I think knowing your niche is very important. I use my blog as a portfolio of projects as well as special moments that occur. There’s so much to blogging that just writing a post. Thanks for the reminder that creating a successful blog isn’t a sprint. Rather, it’s a marathon.

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  24. Great tips to take into consideration. At this point, I am not monetizing my blog and am still writing for the pure passion of writing. I pray that I don’t kick myself in the rear later. Thanks so much for sharing.

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  25. I have sooooooooooo much to learn. This is just the beginning. My niche I think is going to be focusing on the betweens and young adults. There is so much they need to learn, but think they already know, and the frustrations of parents. Now, just getting it all to work.. Thanks for the guides. I’ll yelling from the rooftop soon for help. (literally and figuratively – lots of flooding all around us LOL!)

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  26. I started my blog as just a parenting catch-all, and you’re right – the narrower the niche, the more specific audience you are writing for, the more traffic you’ll get. I really need to focus my niche down some from just general parenting to something a tad more profitable. Thanks for this post!

    Reply
  27. I needed this checklist so bad, my blog is relatively new or actually brand new. I am an outdoorsman and my blog is about natural survivalism and prepping which I know to be a huge market but I have been trying to put a spin on it so that I am unique. I know I will get there eventually. I think I can get there faster with a little help, your checklist may just put me on the right path. Thank you!

    Reply
  28. My blog is not as successful as I would like it to be, but I have seen a lot of growth in the past two months. There are times when I have thrown around the idea of starting another blog. I will have to refer to this list if I decide to try it.

    Reply
  29. As a blogger just getting started & still working on defining my niche, this is great information! Going to be filed away to refer back to in the future. Thanks!

    Reply
  30. #4 – repeat potential is important. If you want to have repeat customers/sales, you will need products and services that can be resold. If you sell one time items, you will continually need a large base to make a living.

    Reply
  31. This is wonderful! You’ve definitely helped me to realize that I am in my niche. I definitely have a lot of competition out there, however, I can’t allow that to stop my drive for building a great blog and telling my story. I’m definitely going to bookmark this blog!! Thanks so much for this!

    Reply
  32. Thanks for sharing! I’m fairly new to blogging, so these will come in handy as I grow my blog. Excited to see what will happen…

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  33. Those are some great tips! Thanks for sharing! I’m glad to know that I had a pretty solid thought process when choosing my niche, since it fits most of the criteria you outlined. But $50-$100 a month for beginners? I have no idea how to make that a reality.

    Reply
  34. Great list – I need to keep myself motivated on both of my blogs. I think I have a niche but it’s always useful to re-think things through, otherwise things could get confusing for my readers.

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  35. Love this list. I will print it and keep it handy to review. I am not where I would like to be yet. My niche is a popular one but I love it and can see myself working at it for a long time. I enjoy it very much. But still, there is much work to do.

    Reply

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