I get so many questions about what to do if your blog’s niche is one that a lot of bloggers have already written about. Is it still okay to have a blog in a niche that’s talked about A LOT already? My answer is “Yes!”… and it helps to take a look at your niche and try to find a bit of a different angle on it or some part of it that isn’t being talked about quite as much.
The more targeted you can make your blog, the more successful you’ll be!
How To Drill Down Your Niche Even Further
There’s a lot of money to be made in taking small pieces of big markets. Markets like weight loss, making money, frugal living, etc. can seem impossibly difficult to tackle. However, bloggers who cut out just a small slice of these large niches can still be very successful and make a lot of money.
Here’s how this strategy works.
– Go Where the Money Is
There’s a very good reason why niches like weight loss or real estate or finances are so crowded. It’s simple – they are popular topics that touch the lives of a lot of people.
Instead of finding small niche markets where the profit potential is unsure, in a proven market you can be certain that there’s money to be made. The trick is carving a slice of the pie.
– Pick Your Slice
The best way to take a small piece of a large pie is to pick a specialty. That specialty should be a gap in the market.
For example, if there’s a lot of content going around about buying and flipping properties but no content going around about how to identify up-trending international real estate markets, that could be a very powerful niche to go into.
What about overweight vegetarians? If nobody’s talking to them specifically, that could be another great market.
The secret is to find a gap in a large niche where you can have something unique to say that isn’t already being said.
Make sure it’s a gap that has real demand. Use your instincts and your knowledge of the niche to find a gap. That gap can then become the focus of your blog.
In other words, you’ll be known as the “international real estate guy” or the “vegetarian weight-loss gal.” By creating this brand, you’ll effectively become the go-to person for people who want to know about that topic. Word about your specialty will spread throughout the niche and soon people will begin to seek you out of their own accord.
When people are consistently finding you on their own because of your focus in the niche, that’s when you know you’ve cornered a slice of the pie.
– Getting a Slice Off the Ground
How do you get started?
Once you’ve identified your particular slice in a niche, start by picking a few choice keywords as well as a few target affiliates. These are products or services from companies in the industry who you respect and know would be good to promote to your readers.
Create your blog and put 100% of your effort into creating world-class content on your subject. Consistently put out content at least once a week for a few months. Some of your articles can be deliberately written to target your best ranking keywords, while others are written just for the quality of the content.
Once you build a bit of reputation, start approaching others in your larger niche to guest post on their blogs – or ask them for interviews and publish them on your own blog. Do a few of these and your reputation and backlinks will both grow.
Carving a slice of a larger pie takes time, but the profit potential makes it all worth it. Find an aspect of a large and profitable market that’s under represented, and become the go-to person for that slice of the niche.
You have a voice – let it be heard!
What’s Your Blog’s Niche?
Is there anyway that you could make it even more targeted? Share your thoughts in the comments below!