Welcome to another installment in the Blogelina Writing Series. Today, I’m going to talk about how using bullets to break up your text fits into a broader plan to monetize your blog.
Now, it probably goes without saying but just to be clear, I’ll go ahead and say it – the kind of bullets I’m talking about are small icons used to break up blocks of words into short, easy to digest sentences or sentence fragments; not the kind of bullets that come firing out of guns 🙂 But I suppose its equally true that bullets are your best friend when you’re hunting to provide food for your family and when you’re trying to make your blog posts and articles more engaging to your readers.
Last week I talked about using captions and callout text to engage your readers and keep them flowing through, rather than giving up on, your content. I also talked about how creating engaging content can help you earn money from your blog. If you missed any of the previous posts in my writing series, you can catch up on them here:
Today, I’m going to talk about how you can use bullets to accomplish the same purpose.
Using Bullets to Keep Readers From Giving Up on Your Content
Bullets are an easy way to make your blog posts easier to read, which is a critical part of any strategy to earn money from your blog. Just think of how you like to read; you’re busy. When you come to a post, no matter how good it is, what are you more likely to read? One that looks like an unbroken block of words or one laid out in short paragraphs punctuation by bulleted and numbered lists?
Think of writing your blog posts like recipes. At the end of a long day, when you need to make dinner for your family and you’re trying to decide between two recipes, would you choose the one written like this:
Atlantic Beach Pie. Makes one pie; For the crust: 11/2 sleeves of saltine crackers 1/3 to 1/2 cup softened unsalted butter 3 tablespoons sugar For the filling: 1 can (14 ounces) sweetened condensed milk 4 egg yolks; 1/2 cup lemon or lime juice or a mix of the two. Fresh whipped cream and coarse sea salt for garnish. Preheat oven to 350 degrees. Crush the crackers finely, but not to dust. You can use a food processor or your hands. Add the sugar, then knead in the butter until the crumbs hold together like dough. Press into an 8 inch pie pan. Chill for 15 minutes, then bake for 18 minutes or until the crust colors a little.
Or like this:
Atlantic Beach Pie
Makes one pie.
For the crust:
- 11/2 sleeves of saltine crackers
- 1/3 to 1/2 cup softened unsalted butter
- 3 tablespoons sugar
For the filling:
- 1 can (14 ounces) sweetened condensed milk
- 4 egg yolks
- 1/2 cup lemon or lime juice or a mix of the two
- Fresh whipped cream
- coarse sea salt for garnish
If you’re like me, you’ll go with the second one every time. It’s just easier and more inviting to read. If you don’t think in bullets, just write your post as you normally would and then go back through afterwards and look for sections or portions that you can break up into bulleted lists.
Like subheads, varying paragraph lengths, captions, and callouts, bullets are a powerful tool in any blogger’s arsenal to creating engaging content. And engaging content is the key to actually being able to earn money from your blog. You can fill your posts with as many affiliate links and adsense and sidebar ads as you want, but without engaging content, your readers will never see them, let alone feel motivated to click on them.
Does using bullets in your blog posts feel natural to you? Have you thought about the connection between engaging content and being successful at your attempts to earn money from your blog?
Photo courtesy of: Sami Keinanen