Nowadays, it seems that anyone and everyone who knows how to get online has a blog. But unlike before where a blog was mostly a person’s ‘online diary’, it seems that blogs today exist only for business. So much so, that much of a blog’s personality is gone, making it harder and harder to make people repeatedly come back to one’s blog.
This, however, need not be the case for YOUR blog. As long as you blog with integrity, you can set yourself apart from other bloggers and amass a loyal following.
The 5 Commandments of Blogger Integrity
- Thou shall not plagiarize. Plagiarizing someone’s content is simply cheating and shouts FAKE to all readers. If you don’t take the time to come up with original content, then you cannot expect others to genuinely care about your blog as well. This does not mean that you should always come up first with an original idea for your blog. You can be inspired by anything, everything and anyone and everyone around you. Just don’t use THEIR words when trying to express yourself.
- Thou shall give credit where credit is due. It’s easy to snag someone’s image, logo, photo and even use another person’s music to make one’s blog post that much more interesting. However, do note that doing that is ILLEGAL. You can avoid a lot of headaches (and bad karma) by asking for permission for usage first or simply giving credit where credit is due!
- Thou shall not deceive thy readers. Bloggers have costs. There’s hosting costs, domain name renewal costs, security plugin costs, and maybe even recurring blog theme expenses. So it’s ok to accept compensation for something you’re reviewing. However, practice FULL DISCLOSURE with your readers. If you’re being paid to write about something, a simple heading called ‘Advertorial’ or ‘Paid Review’ is acceptable. If you don’t want to do this since it might turn off your regular readers, put a disclaimer before or after your blog post.
- Thou shall stand by your reviews/comments/opinions. Even though you’re being paid to write about something, make it a rule to always speak the truth. Receiving compensation for a review doesn’t mean you must write a positive review. At the end of the day, your loyalty must be to your readers!If on the other hand, the main purpose of your blog is to promote your own products and services, then practice honesty and integrity as regards all your dealings about your offering(s) and strive to provide the best customer service.
- Thou shall remember that blogs should be personal. A blog is different from a typical website because it should be more personal. Don’t forget this. Even if you have a blog that earns from paid reviews, ensure that you have personal (non-paid) posts in between so that readers feel that they’re still talking to YOU.
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What Blogging Law Would You Add?
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