Whether you’re working on your blog full time or whether you work on it as an aside to your regular 9-5, it’s still important to treat it like a job. If you want to earn money from your blog it them means that your blog is your business – and, it’s important that you treat it as such.
When To Think of Your Blog As A Business
When many bloggers are looking to build a blog, it’s often not until they see money coming in that they start to treat it as a proper business. However, it’s important that, even before you begin to make an income from your blog, you see it as a business model and come up with a proper business strategy to go with it.
Why You Should Think of Your Blog As A Business
If you set out your intentions to build your blog like a business, you’re much more likely to take it seriously and ensure that you keep up the maintenance of it than if you don’t. For example, if you lay out some goals in terms of a business strategy, you’ll have a much better idea of where it is you want to take your blog (your business) in the future. That may be in terms of affiliate marketing, paid advertising, selling your own info products or offering services. If you know exactly where your income is going to come from in the future, you can learn to build your business towards that.
How to Think of Your Blog As A Business
So how does this idea of seeing your blog as a business relate to learning how to be a more productive blogger?
Well, that comes in two ways:
- First, you’ll come to see that, when you’ve laid out your intentions in terms of a business model and where you hope to get your income from in the future, it gives you something more tangible and achievable to aim for and so you can set your sights on the goal more easily and be inspired to keep building momentum towards it.
- Second, it’s also the case that seeing your blog like a business will mean that your mindset has now changed and you begin to actually tackle your blog in a much different way.
To expand on that last point, let’s take a look at the ways in which a real job or a physical business contrasts that of an online business that you’re building such as a blog. A real job where you are an employee and you have to work for a boss doing daily tasks, is one where you instantly given what you need to do and you better hope that you get it done if you want to keep your job.When you own your own physical business with premises, you’re also going to have a great deal of responsibility on your shoulders in terms of ensuring that everything is running smoothly, your staff are efficient and that the customer is happy.
Now, switch to the business model that is a blog and see the stark difference: You no longer have a boss telling you what to do, you don’t have a physical premises and the responsibility for others, and you don’t even have to worry about customer support in the same way. You’re a writer and you’re a presenter and it’s your job to share information in a way that is interesting to people so that they keep coming back for more.
So, when we’re talking about being a productive blogger, it’s about seeing your blog as more than just your outlet – it’s about seeing it as a business and, if you’re not yet making money, seeing its true potential as a business.
Thinking of Your Blog As A Business Makes You More Productive
There are two main reasons why, in order to be a productive blogger, you need see the business potential in your blog.
Firstly, if you’re thinking about your blog as a being a way to make an income, it’s important that you can gear your efforts towards those types of posts and activities that are going to be profitable for you. That’s not just to say that you should always be looking to make money from your blog and nothing else, but the methods that you need to incorporate in order to make money (getting traffic, making interesting and useful posts, building up an audience and readership that trust your products and your recommendations) are all of the things that are going to create a blog that is popular and financially successful anyway.
You see, when running a business it’s all about efficiency and, as any business owner or productive blogger will tell you, it’s important to ensure that you’re efficient in the amount of time that you spend on an activity (whether that’s a blog post or promotional task) that gives you the best return on your investment – whether that investment is money or time. If you’re spending the majority of your time on those tasks that are going to give you and your readers the most value and reward, then you can ensure that you’re being productive in the sense that you have a greater leverage for each task that you complete.
The second reason why it’s important to see your blog as a business in order to be productive is because, when you see your blog as a business, you begin to hold yourself more accountable. When you’re working from home and writing with a laptop on your lap and being in a somewhat more relaxed position to what you would be in if you were in a typical work environment, it means that you run the risk of being a little more complacent with your efforts.
If you really want to be a productive blogger then it’s important that you hold yourself accountable in terms of getting those posts written and promoting your blog. When you have a boss giving your orders in a regular job, you are more likely to follow them than if it’s a goal that you’ve set yourself in your notes.
Being accountable and ensuring that you keep up with the momentum that you set yourself is one of the secrets of a successful blogger – it can’t be that you don’t heed your own orders, it’s important that you ensure you stick to what you set out for yourself to do. Just because your task is a little note that you’ve written on a legal pad as opposed to a signed contract, it doesn’t mean that it should hold any less weight.
A productive blogger that knows the importance of seeing the blog as a business know this, capitalizes on this and uses it to help stay focused and inspired.
Is Your Blog A Business?
Share your thoughts in the notes below!