Looking for ways to connect more with your readers? Wanting to write content that is engaging and memorable? Not sure how your writing needs to improve? For inspiration, try scanning the children’s bookshelf!
Dr. Seuss has entertained young (and old) audiences for nearly 50 years with titles such as The Cat in the Hat, Hop on Pop, and Green Eggs and Ham. The favorite in our house is Mr. Brown Can Moo, Can you?The reason why his books remain so popular says something about what makes for good writing (and reading), no matter who or where the audience is.
1) Use nouns and verbs.
Nothing keeps readers moving like strong noun-verb combinations. If a sentence were a train, nouns and verbs would be the engine. Adjectives, adverbs and the other parts of speech make the train longer and slower. Dr. Seuss’ sentences have strong engines pulling light loads to keep readers moving down the tracks.
2) Use lots of periods.
A byproduct of eliminating the extraneous words is shorter sentence length – and lots of periods. Surprisingly, more sentences of shorter length increase reading speed and comprehension. Dr. Seuss, as is the case with many children’s authors, is a champion of the short sentence.
3) It all starts with an imagination.
Albert Einstein said, “The gift of fantasy has meant more to me than my talent for absorbing positive knowledge.” Were it not for imagination, there would be no Cat in the Hat and no Dr. Seuss. Imagination is the beginning of copywriting because first there must be an idea or concept.
4) Make the topic fun.
Dr. Seuss’ books are fun to read. They’re funny, too, but that’s not the same thing. Material that is fun to read is material that’s entertaining and effortless for readers, an excellent standard for all writing.
5) Be lyrical.
Dr. Seuss’ books are written in verse. Of course they’re lyrical. However, this goes beyond silly rhymes. There are a sound and rhythm to the words that, like a favorite tune, you don’t mind hearing over and over. Good writing of all varieties is pleasing to the eye and ear.
6) Write economically.
Children have short attention spans. Dr. Seuss knows how to tell a story without unnecessary detours. Every word counts. That’s good advice for all who write copy because children aren’t the only ones with short attention spans.
7) Be memorable.
This is the litmus test for all writing. Did readers take something away? Was their time well invested? Cat in the Hat is a story about having fun, even on a rainy day. Now that’s worthwhile reading.
Do you have examples of posts that you’ve written that employ any of these tips?
Please share a link in the comments below!