Welcome to the latest installment of the Blogelina Writing Series, where I share what I’ve learned about writing to help bloggers improve the content on their sites. If you’re wondering why good content is important, it’s because it’s directly related to making your blog profitable. If you want to earn more money from your blog, or start earning money from your blog for the first time, good content is key. Smart, sharp writing is an essential element of good content.
Now, you may not be a professional writer but don’t worry – you don’t need to have a degree in English literature or even marketing or communication to write well online. You just need to learn a few basic principles that you can apply across all of your blog posts.
Last time, I talked about using varying paragraph lengths to keep readers engaged in your posts. This week, I’ll be examining another tactic bloggers can use to keep readers engaged in their content – subheads.
Subheads Keep People on Your Blog Longer
Why use subheads in your blog posts? Well, the subhead says it all 🙂 A good rule of thumb is to think of yourself as a reader when you write. Even on very engaging, diary-style blog posts, do you enjoy scrolling through endless screens of unbroken text? Of course not!
Breaking your thoughts up into sections, divided by subheads, and then further dividing the content in those sections into separate paragraphs makes your writing easier for people to read.
Subheads Keep Busy People Coming Back for More
We’re all busy. We all feel like there’s a lot of useful information, advice and entertainment out there we want to consume but that there’s not enough time in the day to read it all. When we come to articles, we want pieces that are easy to digest.
Subheads make readers feel like it takes less time to read your posts. When your content is good AND you make it easy to read, you’re likely to have many repeat visitors to your blog.
Subheads Help With SEO
As I’ve written about before here, optimizing your content for targeted keywords that you believe your readers are searching for is a key component of monetizing your blog or getting it to the point where you can earn money from your blogging. Including your keyword into your title and at least one subhead help rank your posts higher in search results, which results in increased traffic to your blog – something all of us want.
Using Subheads Just Makes Sense
Not that you need any more reasons to use subheads in your blog posts, but if you’re looking for one more, consider this: subheads create flow that guides your readers through your content. Think of them as the outline for your posts. Using subheads helps ensure your posts are structured logically, which makes them easier to understand and more pleasing to readers.
What questions do you have about using subheads in your blog posts? Do you have a method to your blog writing madness?
Photo courtesy of: Pascal Maramis