7 of the Best Social Media Management Tools

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You’ve already got a pretty big to-do list with your blog. And if you want to build that money-making blogging empire, you know what it takes! And social media is a part of it.

But how can you juggle all the things and keep all your social media channels running? Social media management tools aren’t just a “like to have” these days for us ambitious bloggers.

The cost per thousand impressions via social media marketing is affordable. It makes this marketing tool a very effective way to reach your people (also known as your target audience).

Social media management tools allow you to manage all your accounts from one place, saving you time and boosting your social media marketing game.

We understand the value of these tools and how busy you are, so we’ve rounded up seven of the best social media management tools for you to consider.

Because we want you to be a happy and stress-free successful blogger!

Buffer

Buffer allows you to schedule posts across multiple platforms. It’s been around for a long time, so this platform has created a robust system that gets the job done. 

Out of all the products on this list, Buffer gets our props for being the best free social media management tool.

Benefits + Social Networks

  • Works with Facebook, Twitter, Instagram, LinkedIn, and Pinterest
  • Free account allows for three connected social media accounts
  • Basic analysis of post statistics

Scheduling

Scheduling your posts is the main draw of this platform. When you first connect an account to Buffer, it will automatically populate your dashboard with four different posting slots per day. 

You can easily tweak these times to serve your audience best, add new posting times, and cut out any times that don’t work for you.

Once you’ve set your times, Buffer will pull posts from the queue you’ve built and publish them to the web. You can also pause your queue if necessary.

Reporting

Buffer has some basic post statistics reporting. You can see comments, shares, reach, and clicks on any included links in this feature. This is a simple reporting feature.

If you’re looking for more,details and precision, you can uplevel your social media game with Buffer Analyze.

Cost

Buffer has both free and paid plans. On the free plan, one user can connect up to three profiles and can set up ten queued posts per social media account.

The Pro Plan costs $15 per month, and it allows for one user to connect up to eight profiles and set up 100 queued posts per account. 

The Premium Plan costs $65 per month, and it allows two users to connect up to eight social accounts and to queue up 2000 posts. The Business Plan provides six users with up to 25 social accounts and 2000 scheduled posts at the cost of $99 per month.

Agora Pulse

Agora Pulse is a social media management tool that works well for teams with multiple users working to manage their accounts. Agora Pulse also gives you the ability to view essential profile details like account replies in one inbox-styled place. This system can also catch spam based on your chosen parameters.

Benefits + Social Networks

  • Works with Facebook, Instagram, Twitter, YouTube, and LinkedIn
  • Lets you manage all accounts and content in one place
  • Allows you to schedule content in individual posts or set up a queue
  • Comes with detailed performance reports

Scheduling

Agora Pulse gives you several options for scheduling your posts. You can individually select posts to go live at certain times, or you can also program in a queue to update at regular hourly, daily, weekly, or monthly intervals. 

You can also set up your queue to republish any evergreen content you have in your archives.

Reporting

Agora Pulse users will have access to the platform’s detailed performance reports. In these, you’ll find information on engagement, conversion rates, customer service, reach, community growth, and response rates.

When viewing reports, you can select the time range you want to see, such as comparing weeks or months. Agora Pulse also allows you to download these reports in PowerPoint format, making it convenient to share this information.

Cost

Agora Pulse offers a twenty-eight-day free trial. After that point, you will need to commit to one of their paid plans, which come in multiple tiers to let you select the features you need. 

The lowest available plan is $99 per month, but you can have a price of $79 per month if you pay your bill annually.

Higher-level plans increase the capability of Agora Pulse with the Large Plan costing $199 per month The X-Large Plan is $299 per month, and the Enterprise Plan costs $499 per month, with reduced rates when billed annually.

Each plan also allows you to add additional profiles, users, and a shared calendar for a little extra added to your monthly bill if you need more capability without upgrading to the next level.

Hootsuite

Hootsuite is a powerful tool for scheduling, monitoring, and analytics all in one place. It has a high level of compatibility with over 35 different social networks, and the user-maintained Hootsuite App Directory offers even more options.

Benefits + Social Networks

  • Works with Facebook, YouTube, Pinterest, Twitter, Instagram, and more
  • Drag and drop capability makes organizing posts simple
  • AutoSchedule feature helps determine the best times to post for engagement
  • Has a team plan offering

Scheduling

With Hootsuite, you can manually set up posts to go out when you want. 

Zhe platform’s AutoSchedule feature can help you find the best times to post to get user engagement. This feature is extra helpful if you’re still learning the ins and outs of how to manage social media.

It’s also simple to drop into the Content Calendar feature and rearrange the order of posts by simply dragging and dropping them into their new places.

Reporting

The analytics on Hootsuite are particularly robust, with over 200 different metrics to give you a picture of where your social media campaigns are succeeding and where they can do better. When using the teams option, you can also track how individuals and groups are performing.

All analytics are exportable into PowerPoint, CSV, PDF, and Excel files for sharing.

Cost

Hootsuite’s free plan gives one user access to three social profile connections and 30 scheduled posts. The Professional plan costs $29 per month when billed annually, and it gives one user access to ten social media profiles and unlimited scheduled posts. 

Team organizations can purchase a plan for a monthly rate of $129 per month when billed annually.

For even more substantial teams, you can purchase the Business plan for $599 per month. If you need an even more significant capability, Hootsuite also offers custom solutions for Enterprises.

Meet Edgar

Meet Edgar doesn’t have any extensive analytics, but it is a powerful scheduling tool. Its cross-network updating feature can manage multiple social media accounts in one fell swoop from a single dashboard.

When sharing links to content (like blogs and articles) Meet Edgar can generate up to four possible posts for you to choose from. It also allows you to set color-coded post categories, so you can determine if you need to add more variety to your content at a glance.

Benefits + Social Networks

  • Works with Facebook, Twitter, LinkedIn, and Instagram
  • Allows for cross-network updates
  • Can generate post content when sharing links
  • Lets you set posting “categories” to organize your content better

Scheduling

Aside from its post generation capabilities, Meet Edgar has a strong focus on scheduling your content. If you want to share similar content across different networks, you can do this as well. This set up makes it easy to automate all your posting needs in one place.

Reporting

On the downside, Meet Edgar’s reporting features are at the bare minimum. The built-in link shortener will track clicks made to the web page via your posts, and you can do fundamental A/B testing to help determine the best ways to share your content.

Cost

You can get started with Meet Edgar with a seven-day free trial. After that, the least expensive option is Edgar Lite, at the cost of $19 per month. 

This basic version allows for unlimited scheduled posts on three social accounts, four content categories, and ten automatic recurring schedule time slots.

The next step up is the standard Edgar plan. This plan covers connections to 25 social media accounts and access to unlimited support, media library, and category selections.

Sprout Social

Another strong contender when considering social media management tools for teams is Sprout Social. 

On the backend, you can organize permissions, tasks, and drafts to work together. Real-time indicators let you know when team members are collaborating to schedule and update content.

Benefits + Social Networks

  • Works with Twitter, Instagram, Pinterest, LinkedIn, and Facebook
  • Allows you to post to multiple accounts at once
  • Asset library helps post and edit visual content
  • Tagging system makes comparing campaigns simple
  • Well suited for teams

Scheduling

Sprout Social allows for automatic and manual scheduling, and you can set updates to hit multiple social networks at once.

When working with team members, you can establish permissions so content can receive approval before going live from your queue. The extensions and mobile apps allow you to update and work with Sprout Social while on the go.

Reporting

Sprout Social tracks a vast number of metrics to help you better analyze your posts’ performance. The analysis can track trends across social media to give you insight on where to drive your campaigns. All reports are exportable to PDF and CSV form.

This platform also allows you to tag posts in the system to give more focused reports. For example, you could tag all social media content connected to a subject, and then run an analysis on just those posts to track performance.

Cost

Sprout Social has a thirty-day free trial you can use before committing. After that time is up, pricing starts at $99 per user per month on the Standard Plan, which allows for connectivity with five social profiles and access to a variety of Sprout Social’s tools.

The Professional Plan costs $149 per user per month, and ups the account connectivity to 10 profiles, while also providing more detailed reports and optimal send time scheduling. 

The Advanced Plan costs $249 per month and adds tools like the digital asset and content library as well as chatbots.

Tailwind

Tailwind provides one of the most reliable options for those focused on visual content via Pinterest and Instagram. 

The tools provided work with Pinterest’s board features with flexibility that other social media management tools don’t quite have. When working with bulk updates, Tailwind can upload multiple images in one batch for convenience’s sake.

Benefits + Social Networks

  • Works with and is specialized for Pinterest and Instagram
  • Recommends posting times and content
  • Allows for bulk uploads of images
  • Flexibility to work with Pinterest boards

Scheduling

Like many other platforms, Tailwind will start you out with an optimized set of scheduling times. As you continue to upload, it will also create recommended time slots based on your accounts’ activity. 

You’re free to use these posting times or make your custom timetable to send out posts and pins when you want them to go live.

Besides posting your original content, Tailwind can also help you regularly pin content and suggest relevant sources to your accounts.

Reporting

Tailwind’s analytics include several tools geared for Pinterest’s unique setup. You can track repins and likes, and other analytics factors like engagement trends, followers, and Pin virality. Tailwind will even compare your images to determine which types are the most popular.

While viewing your analytics reports, you can quickly reschedule a Pin or add it to the SmartLoop feature to reuse successful posts.

Cost

Tailwind’s free trial gives you access to all features with a queue of 30 posts for Instagram and 100 Pins on Pinterest. Plus Plan costs $15 per month for monthly billing and $10 per month when billed annually. 

This plan allows you to have one account connected, along with smart scheduling, a thirty-day history, analytics, and unlimited scheduling.

You can also access tools like Tailwind’s SmartLoop (to recirculate old posts) and Tailwind Tribes (to connect you to other users to extend your reach). Both of these tools cost $5 per month apiece.

CoSchedule

CoSchedule pulls double duty when it comes to organizing and publishing social media campaigns. Not only does it help you automate posts, but it also allows you to integrate to-do items into your calendar while giving you an overview of everything coming up. 

CoSchedule can help both single users and teams see what and when tasks are getting taken care of.

Benefits + Social Networks

  • Works with WordPress, Twitter, Facebook, Pinterest, YouTube, LinkedIn, Instagram, and email marketing
  • Doubles as both a social media management tool and task manager
  • Allows you to view an entire month at a glance
  • Has features like headline analyzers and SEO tips to improve content.

Scheduling

CoSchedule allows you to set up your social media posts, blog posts, and email marketing in one dashboard. You can easily customize your schedule to work best for you. 

The calendar feature also lets you see when your posts are happening, and you can also set up tasks in the same calendar to ensure everything is ready before it goes live.

Reporting

CoSchedule has tools like a headline analyzer, a social message optimizer, and an email subject line tester to help you create strong content to appeal to your audience. You can also set up recurring analytic reports to give you regular insight into your social media campaigns. These details aim to help you see what works and provide suggestions on where to fill in gaps.

Cost

CoSchedule’s free trial lasts for fourteen days. Some tools, like the Headline Analyzer, are also free without purchasing a subscription.

When purchasing a plan, the starting cost is $49 per month (when billed monthly) and $40 per month (when billed annually). CoSchedule’s referral program also gives you 10% off your total price for each person you successfully refer to the product. 

Their Marketing Suite products are also available, but you need to contact CoSchedule to determine the pricing for your business.

Conclusion

With so many options, you’ll find the right tool for your needs. So, what do you need right now?

Which social media platforms are you using (or want to use in the near future)? All of these social media tools will help you and save so much time. The next step is to try one out and see how you like it.

And each one has different plans for different budgets. Maybe right now you need something small and budget-friendly or maybe you’re ready for a team plan that makes collaboration easy.

We’d love to hear about what you’re doing with social media and how we can help! What are your big social media management challenges right now?

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