When a person clicks on an Internet link, there’s no telling how long they can be expected to stay on the page. Web users can be notoriously fickle, spending as little as a few seconds on any given page before moving on to a new site. What’s more, the text that you throw onto your site may not have much of an effect on the duration. Nielsen reports a user may read as little as 20 percent of the words on a given page. Improving your website with text alone won’t cut it, but incorporating video into the process can give your blog or site a shot in the arm. Here’s the upshot of using video on a web page:
We value the input of our friends and contacts much more than we value any company’s message. Marketing campaigns that deal with inter-personal relationships are far more successful than those that only address customers from the outside. It’s difficult to get face-to-face marketing time, but it’s easy to use videos to slot your page into a marketing message for the second-most effective method — social media. After all, there are multiple video social sites, most notably YouTube and Vine, which allow you to create content that can go viral with enough shares. Put a video on your page and it’s more likely to be shared.
InfoWorld called scripting protocol Perl the “duct tape of the Internet.” To create a video using scripts, take composite shots and blend them together to get a seamless video that can run in the background to engage viewers without taking attention away from the foreground. You can look through Aerial stock photography, for instance, to see high-definition top-down shots that transform a background into a picture album using a video script. Other stock footage like nature scenery can set a tone for your page that basic text never could.
Getting To The Point
The time it takes to consume the content on your website may, in the eyes of a viewer, be better spent elsewhere. A case study or a white paper on your site may be practical, but nothing compares to a video itself. A survey of marketing participants ranked videos as one of the most engaging, with 80 percent of respondents choosing to use video over everything other than direct contact. The simplicity and directness of video reflects this popularity. Since a user can instantly know what a video will be about from the title and opening screen, they don’t need to scroll around to find out what’s being offered or promoted. As such, a website that wants to directly communicate with visitors should utilize video first and foremost to get the most engagement.