Digital products have become the wave of the now and the future. Did you know that some of the top bloggers are making most of their income through the products they sell? If you’re not selling your own product already, you could be missing out on a lot of profit, position, leads and recognition. Keep reading to find out what types of products are included in the digital information arsenal.
Here is a little disclaimer. Don’t view digital products as the “golden goose” of your blogging income. They are described as “passive income” but that doesn’t mean that there is no work involved. Different digital products take time to create and a specific set of tools to create them. If you are really serious about getting into digital products, the knowledge you gain as you go through the learning process will become invaluable throughout the life of your blogging enterprise.
With that said, let’s delve into the world of digital offerings and what they can do for you and your blog.
EBooks – Let’s get the most obvious one out of the way. EBooks have come a long way since their inception. Create ones that you can sell on your blog or other sites. You’ll need enticing snippets from the book, inventive marketing and a design that appeals to your market.
Audio – Listen and you shall hear. Audio files can be used to deliver podcasts to your blog, to your membership site for paid members, audio courses and other types of instruction for your readers. What you provide depends on your specific niche.
Video – People are visual learners. Reading content is good but seeing also is even better. Video can be used for tutorials, marketing your blog, creating commercials, web seminars and classes. The possibilities are endless.
Workbooks – Has a reader previously bought an eBook from you? That eBook can be leveraged to create a workbook that allows the buyer to instruct others to get the most out of the book. The more easily consumable you can make your information, the more likely people will use it and recommend it to others.
Content – Blog and website owners need something to keep their readers interested. If someone runs an e-commerce site there doesn’t seem to be enough time for marketing, networking, relationship building and the rest. Turn your eBook or e-courses into a series of blog posts or articles that could be packaged as PLR content for sale.
E-courses – Break down your knowledge and instruct others in what you know. Courses can be either stand-alone or work as an integrated unit.
Newsletters – Use your expertise to put together newsletters for your readership. These can be offered as a free opt-in or for sale to be used by others on their websites.
Presentations – These can be slideshows or even infographics. Take a certain type of information and put it into a format that can be used to reach a large group of people all at once.
What Digital Products Could You Sell Through Your Blog?
Or, maybe you already sell something through your blog? Share in the comments below!