Do you have a logo or button for your blog? If you don’t yet, I highly recommend you look into either making one or having one made for your blog. It’s such a handy way to promote your blog visually to your readers – and a great way to draw in readers from other sources.
When it comes to logo design, you ultimately want it to convey your brand in the best possible manner. At the same time you don’t want it to take up too much space. That is the greatest challenge – to be able to create a winning impact within the space constraints.
Here are the 7 factors you need to consider to have a logo that spells success!
1. Research always helps in effective logo design
Never make the mistake of rushing into creating a logo design. You need to do a fair bit of research and planning to determine your blogging objectives and mission as well as your goals – both short and long term. You also need to know the demographics of your target audience.
2. Attractive and unique: two elements of great logo design
You would obviously want your logo design to catch the attention of your readers. At the same time it should not be screaming for attention. It should test the intellect of the customer; make him or her think a few minutes after seeing the logo. If you notice some of the top logo designs each of them has a unique aspect to it that depicts something about the company.
3. Simple and memorable logo design
One of the things you need to really focus on is making sure your logo design is not too cluttered or too fancy. This will just confuse your readers. Ultimately you want the customer or reader to remember your brand. That will only happen if the logo is easy to remember. Also be sure that the logo sends out positive signals to the customer.
4. Flexibility is a major issue in logo design
There are so many companies who invest a fortune on their logo design only to realize later that their logo doesn’t work on a product wrapper! What a waste of time and money! Your logo needs to be flexible enough to work and create a lasting impact on any medium whether it is your Twitter account, your blog, or even any promotional materials you send out! That means you need to consider the size of the logo and the usage of appropriate colors. The colors used need to match well with any background while also helping the brand to stand out.
5. Never clutter your logo in logo design
One critical mistake people make is to cram in too much information in their logo design. This makes your logo look cluttered not to mention the fact that customers will fail to remember your brand!
6. Use fonts that promote readability in your logo design
You might select a font that looks great on paper but when you use it in the logo it hampers readability. There is absolutely no point using classy fonts in logo design if they are going to prevent customers from remembering you. Make sure fonts are easy on the eye.
7. Usage of color in logo design
Great logo design will always focus on using complementary colors that look good against a black or white background.
What types of blog buttons grab your eye? Do you already have a button for your blog? Please comment with a link to your site – I’d love to check it out!