When you’re trying to make money while blogging, the primary goal is to have as many views as possible. Finding ways to increase your readership is fundamental to a successful career as a blogger, and getting your readers to share valuable information with others is the best way to bring attention to your blog. Here are some great types of posts that will help attract new readers to your blog and grow your audience.
The Guest Post
Guest posting is a two-way street, and can really help to increase your exposure. You can either write a guest post on someone else’s blog, or you can allow others to write posts on yours. Both of these options are a great way to get your work in front of a whole new group of readers.
When you write on someone else’s blog, their readers are going to see your post, and if they like what you have to say, they may follow the links back to your own blog, and possibly even subscribe. On the other side, if you allow others to post on your site, they will undoubtedly share the post with anyone and everyone they know, which will draw new readers to your blog. By making guest posts a routine part of your blog, it will also allow you to generate new content without too much effort.
The Name-Dropping Post
Most people can’t resist sharing a link to an article that mentions them in a positive light, so you may be able to throw out a few references to high-profile individuals, with proper links and references. Very few public figures will have a problem with you using their name in a casual reference while discussing a related topic. You can sweeten the deal for them by making the reference a positive one, or one that mentions them as an expert on a subject. Not only will this help draw people to your blog that are interested in the figure, but the person themselves may find your post and share it! Depending on their popularity, this can add thousands of views to your blog with very little effort.
The Expert Advice Post
Similar to the name-dropping post, this one involves doing a bit of research into who the top names in the field are. This one may take a bit of time to prepare as you wait for responses, but making contact with a few high-profile figures and getting some great quotes is a sure-fire way to lend credibility and authority to your own work. You will also gain the added benefits of the name-dropping post, in a big way. If you quote 5 or 6 different individuals, and present it well, each of these individuals may wind up sharing your post with their own audiences. It isn’t hard to do the math and figure out that this can create quite a short-term boost in traffic to your blog. Just make sure you have enough content of your own to make them want to subscribe after poking around a bit.
The Definitive Review Post
This type of post is more of a research project than a blog post, but when executed well, this will continue to grow your audience for an extended period of time. What you do is pick a topic that is trending, controversial or highly interesting, and cover it from every angle. Compile an informative piece that answers questions, is packed with relevant information, utilizes SEO, and basically is a one-stop post for answers about a particular topic. Produce this type of content well, and it will not only be shared by your readership, but also help to grow traffic over a long period of time.
The Free Product Offering Post
This is a great way to make readers perceive more value in your blog, as well as to make them feel like you’ve given them something tangible. Offering a free downloadable eBook or app is a great way to pick up new customers. This works especially well if you offer something for a limited time, as it creates a sense of exclusivity and urgency around the product offering. This in turn makes interested parties not only download it themselves, but encourages them to share a link to the post or product before the offer expires, so that other people in their circle can also take advantage of the product. A quality digital product is well worth any investment in creating it, especially if it helps to grow your audience.
The “How it Worked for Me” Post
Everyone loves a good success story, and they love it even more if they can learn something from your trials. Putting together a story of how you started with nothing, and ended with something great, is a sure-fire way to get people to follow you. You have what they want, and you’re going to share it with them. Whether you’re talking about decluttering your house, starting a business, achieving your weight-loss goals, or finding personal happiness, the key here is to convince people you’ve managed to achieve what they’re trying to accomplish, and that you can tell them how to get it done.
Remember, the key to any successful blog is to give your readers something that is of value to them, and to do it in a way that informs and entertains. These types of posts are tools that you can use to boost your readership in a big way, but it’s up to you to make sure that you’re creating quality content that keeps bringing them back to your site!
Have you experienced an increase in traffic because of one of these types of posts? What other types of posts have helped blow up your traffic?
We’d love for you to share in the comments below!
Kelly Smith works at CourseFinder, an Australian online education resource. She is passionate about the Australian startup scene and new marketing trends.