6 Types Of Blog Posts That Will Grow Your Audience

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6-types-of-blog-posts-that-will-grow-your-audienceWhen you’re trying to make money while blogging, the primary goal is to have as many views as possible. Finding ways to increase your readership is fundamental to a successful career as a blogger, and getting your readers to share valuable information with others is the best way to bring attention to your blog. Here are some great types of posts that will help attract new readers to your blog and grow your audience.

The Guest Post

Guest posting is a two-way street, and can really help to increase your exposure. You can either write a guest post on someone else’s blog, or you can allow others to write posts on yours. Both of these options are a great way to get your work in front of a whole new group of readers.

When you write on someone else’s blog, their readers are going to see your post, and if they like what you have to say, they may follow the links back to your own blog, and possibly even subscribe. On the other side, if you allow others to post on your site, they will undoubtedly share the post with anyone and everyone they know, which will draw new readers to your blog. By making guest posts a routine part of your blog, it will also allow you to generate new content without too much effort.

The Name-Dropping Post

Most people can’t resist sharing a link to an article that mentions them in a positive light, so you may be able to throw out a few references to high-profile individuals, with proper links and references. Very few public figures will have a problem with you using their name in a casual reference while discussing a related topic. You can sweeten the deal for them by making the reference a positive one, or one that mentions them as an expert on a subject. Not only will this help draw people to your blog that are interested in the figure, but the person themselves may find your post and share it! Depending on their popularity, this can add thousands of views to your blog with very little effort.

The Expert Advice Post

Similar to the name-dropping post, this one involves doing a bit of research into who the top names in the field are. This one may take a bit of time to prepare as you wait for responses, but making contact with a few high-profile figures and getting some great quotes is a sure-fire way to lend credibility and authority to your own work. You will also gain the added benefits of the name-dropping post, in a big way. If you quote 5 or 6 different individuals, and present it well, each of these individuals may wind up sharing your post with their own audiences. It isn’t hard to do the math and figure out that this can create quite a short-term boost in traffic to your blog. Just make sure you have enough content of your own to make them want to subscribe after poking around a bit.

The Definitive Review Post

This type of post is more of a research project than a blog post, but when executed well, this will continue to grow your audience for an extended period of time. What you do is pick a topic that is trending, controversial or highly interesting, and cover it from every angle. Compile an informative piece that answers questions, is packed with relevant information, utilizes SEO, and basically is a one-stop post for answers about a particular topic. Produce this type of content well, and it will not only be shared by your readership, but also help to grow traffic over a long period of time.

The Free Product Offering Post

This is a great way to make readers perceive more value in your blog, as well as to make them feel like you’ve given them something tangible. Offering a free downloadable eBook or app is a great way to pick up new customers. This works especially well if you offer something for a limited time, as it creates a sense of exclusivity and urgency around the product offering. This in turn makes interested parties not only download it themselves, but encourages them to share a link to the post or product before the offer expires, so that other people in their circle can also take advantage of the product. A quality digital product is well worth any investment in creating it, especially if it helps to grow your audience.

The “How it Worked for Me” Post

Everyone loves a good success story, and they love it even more if they can learn something from your trials. Putting together a story of how you started with nothing, and ended with something great, is a sure-fire way to get people to follow you. You have what they want, and you’re going to share it with them. Whether you’re talking about decluttering your house, starting a business, achieving your weight-loss goals, or finding personal happiness, the key here is to convince people you’ve managed to achieve what they’re trying to accomplish, and that you can tell them how to get it done.

Remember, the key to any successful blog is to give your readers something that is of value to them, and to do it in a way that informs and entertains. These types of posts are tools that you can use to boost your readership in a big way, but it’s up to you to make sure that you’re creating quality content that keeps bringing them back to your site!

Have you experienced an increase in traffic because of one of these types of posts? What other types of posts have helped blow up your traffic?

We’d love for you to share in the comments below!


Kelly Smith works at CourseFinder, an Australian online education resource. She is passionate about the Australian startup scene and new marketing trends.

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33 thoughts on “6 Types Of Blog Posts That Will Grow Your Audience”

  1. Hey Tanya (& Kelly),

    My favourite is definitely the ‘how it worked for me’ post . I have an older post on how I cut my writing time and that’s the one that consistently gets me traffic and sign-ups through my content upgrade.

    It always seems abit self-centered to write a post like that, but a gentle tweak on the words and keeping the reader in focus definitely helps.

    I’ve been hearing all the raves about doing a round-up and haven’t ventured into this myself. I wonder if it still has that big of an impact with the flood of round-ups these days.

    Thanks for all the ideas!

    Reply
    • Thanks for sharing, Meera – I love the “how it worked for me” posts, too, because you know the content is going to be real – and not just some theory. Your blog is amazing, by the way! 😉

      Reply
  2. I agree with everything you wrote. My problem is, I feel sometimes like I’m “begging” when I tag people on twitter or FB when I write a post that pertains to them. For example, I am sharing my preventive mastectomy journey…do I tag all the breast cancer awareness sites each time or is that too much? One thing you didn’t mention but perhaps would go under guest posts is interviews. My Prairie Wife of the Week interviews have been a big draw!

    Reply
    • I think that it’s okay to tag businesses on social media, and I don’t think it comes across as begging. Social media allows those businesses to ignore your post if they want to, or to engage. However, you don’t necessarily have to tag every site in every post. Maybe a couple at a time, or target a post specifically to that sites focus and tag them. They’ll be more likely to engage and possibly reshare your post, that way.

      In my opinion, as long as you’re sharing GREAT content and it is applicable, there’s no reason why another biz wouldn’t want to “retweet” it.

      Great idea on doing interviews!! Thank you for sharing! 🙂

      Reply
  3. Love your suggestions! I’m definitely going to seek out some guest post-ers to write for my blog. I guess I get so buried in what I am going to write, I forget about asking others. Thanks. 🙂

    Reply
  4. Guest blogging should be an experimrnt everyone should try out you never know when your opportunity will arise.by allowing other people to write posts on yours it can really be an eye opener on content

    Reply
  5. I’ll be saving this link for later! This is a great resource for ideas! I think it would be very beneficial for me to add one of these types of posts to my writing calendar to give myself a little direction on the days I’m scheduled to write! Great post! VERY helpful!

    Reply
  6. The “How It Worked For Me” posts can be really inspiring. I am planning to come up with one soon.

    And of course, guest posts are a great way to get more exposure along with some traffic and link juice.

    Reply
  7. I have to agree with everyone else, I love the “How it worked for me” post. There’s something about hearing someone else’s experience that makes a new thing seem easier. That’s how I learned to cook on the grill one summer! Thank you for this wonderful post.

    Reply
  8. Absolutely you are right, this post is really a great source for the purpose of creating user impressed blog posts, I liked a very much about “How it Worked for Me”,It may be any thing either it is Brand or Business. When it is successfully worked for somebody, this will become a reference for future audience.

    Reply
  9. Nice and helpful tips. Tips enough in expanding the audience of the blog posts, tips like this very much needed, however, benefit from these tips Nice. Thank you for sharing tips.

    Reply
  10. This post is very help full
    Provides great idea,tips and tricks for bloggers
    I am a experienced blogger but still above post was use full for me

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    Reply
    • You’re very welcome, Asif! We’re so glad to hear that you found the post so useful. Please be sure to let us know how you put it to use on your own blog. 🙂

      Reply

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