What makes a blog stand out? Take note of these six brand blogs with killer content that engages, informs and entertains readers.
6 Brands With Exceptional Blogs
Decorated with brightly colored doodles, the Sharpie Markers blog, “Uncap What’s Inside,” has a creative flair that captures the attention of its most loyal customers. The brand also shows off cool stuff that Sharpie users create with the markers and pens. The blog is not filled with product plugs. Rather, the content is readable and natural. For example, one post may feature a pen that’s best for a certain type of art, keeping the content relevant and appealing to its creative audience.
Called “Edison’s Desk,” the GE Global Research blog combines new discoveries and ever-changing topics to appease readers interested in new research. The brand that’s known for powering the world with flexible gas-powered turbines, crunching big data and making the world more efficient allows blog readers to search content by author, impact or innovation area. Readers may also search by tags and locations. For GE, this type of blog simply works.
“Oh, How Pinteresting” is the name of Pinterest’s consumer-facing blog. Like its website, the Pinterest blog is filled with beautiful images and DIY-style posts that cover current trends. The leaders of Pinterest even share their thoughts concerning the state of the company and what’s next. This type of transparency is great for the brand and builds consumer trust in Pinterest. The blog also features Pinner Portraits, a section that showcases notable users, and Pin Picks, a portion of the blog that highlights popular pins found on the Pinterest site. When it comes to connecting with customers, Pinterest has really pinned it down.
The pool supplies and equipment experts at InTheSwim certainly know a thing or two about pH levels, pool chemicals and the use of salt water or chlorine in your pool. The pool professionals provide expert content in informative and readable posts that every pool owner can understand. Each post focuses on tips and tools related to pool care, pool maintenance, pool parties and other helpful information. The content is also timely. As autumn approaches, you’ll likely see a blog post about closing your pool. These pool people are truly experts who stick to what they know — and what pool owners should know — which makes this blog a standout.
The U.K. fashion brand TopShop is known for its cutting edge trends and fun fashion. The same applies to its blog, which is more fashion archive than boring blog. The TopShop blog, called “Inside-Out,” highlights celebrities, pop culture and of course, all things TopShop. The blog incorporates social media into many areas; for example, tweets using the TopShop hashtag #YesTopShop are displayed on the right side of the blog. Social media is an important factor for its 20-something demographic, and TopShop certainly knows social.
The healthy grocer Whole Foods Market is making its mark in the blogosphere with its brand blog “Whole Story.” This blog appeals to its readers with healthy recipes, brewmaster picks, seasonal-inspired dishes and even posts about sales. Directly from the blog, consumers can locate the nearest Whole Foods Market, and customers can browse coupons and sales flyers online. The CEOs of Whole Foods, John Mackey and Walter Robb, contribute to their own blogs found on a different section of the website.
How To Make YOUR Blog Awesome
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What Are YOUR Favorite Blogs?
What makes them stand out? Share your thoughts in the comments below!