Are you looking for proven ways to get more Facebook and Twitter shares on your blog?
Do you want your blog to receive quality social media traffic that converts?
To get your target audience to share your blog posts on popular social media sites, you need to inform and impress them the right way.
In this article you’ll find 5 ways to increase social shares on your blog.
#1: Understand the Psychology of Social Sharing
Turns out creating blog content that gets shared is not rocket science, just science. In an insightful study conducted by The New York Times Customer Insight Group, it was found that people share content mainly for the following five reasons:
- To Deliver Value & Entertain: 49% people share content with others either to help them improve their lives or to make them feel good. In other words, they like passing on content that serves a purpose. They want to share something valuable/entertaining that affects or touches others in a positive way.
- To Define Themselves: 68% say they choose to share content that they can identify with. Content that helps them define themselves, connect to their own ideals and is focused on one single point or idea.
- To Grow Relationships: 78% share content online to grow and nurture their relationship with others. They use the content as a way to stay connected to people who they’re not regularly in touch with. Sharing interesting content gives them a reason to communicate and stay updated about each other.
- To Experience Self-fulfillment: 69% like to share content because it gives them a feeling of self-fulfillment. By sharing they feel more involved or responsible towards the world. It lets them see themselves as someone helpful who makes a difference.
- To Spread the Word: 84% simply share content because they love it, and want others to know about it. It is also a way for them to support a cause or a brand that they deeply care about.
Regardless of what your blog is about, once you understand the psychology behind why people share on the social web, you’ll be able to engineer content that begs to be read and spread.
#2: Use Appealing Images
Visual content is quickly becoming an integral part of the social networking arena. All major social media sites have started to give extra importance to images. Why? Because people like sharing content that is visually appealing.
BuzzSumo recently analyzed 100 million Facebook posts over a period of three months. And they discovered that posts that included an image had an average of 372 interactions (likes, comments and shares) when compared to those without an image — which had 164 interactions on average.
So how many images should you have in a blog post? The usual answer is: the more, the better.
However, when BuzzSumo studied over a million articles, they learned that articles that had an image for every 75-100 words got twice the amount of shares than articles with fewer images, and at least 30 more shares than articles with a higher number of images.
So aim to include the right number of attractive/relevant images in your blog post. But that doesn’t mean you should cram too many in one post just because you have to. Find your ideal image to word ratio and go from there.
#3: Integrate Social Media Comments
People are spending more and more of their time on social media sites these days. According to a poll conducted by GlobalWebIndex, the average Internet user spends 1.72 hours per day on social media platforms, which equals to about 28 percent of their whole web activity.
What’s good is, social media users are not only socializing online with their friends/family but also with their favorite bloggers. This is why many readers are directly commenting on Facebook updates rather than the original blog posts.
As a blogger, you can make the most of this trend by integrating Facebook comments into your blog. This way, when someone leaves a comment on your blog post, it shows up on your Facebook update and vice versa.By taking advantage of the Facebook Comments plugin, you basically bridge the gap between blog comments and Facebook comments. You make them one.
But how does this help you get more social shares?
It’s simple: When more people talk about your blog post on Facebook, it acts as social proof and encourages more shares. By not limiting comments to your blog, you get to show others that your content is worth talking about.
#4: Make Your Blog Mobile Responsive
Mobile is growing at a breakneck speed. Research shows that the global share of Internet traffic for mobile devices has gone from 0.7% in 2009 to 33% in 2015.
According to this report published by comScore, mobile usage is way ahead of desktop. Which means more people than ever are accessing the Internet from their mobile devices.
By optimizing your blog for mobile, you not only give your readers a great user experience but also encourage more social shares. The social share buttons on your blog are clearly visible and your followers get the freedom to share your content from anywhere.
So go ahead and check how your blog looks on different devices. If it isn’t mobile responsive, then either get a new theme or hire a designer to create a custom one. But make sure your blog is easily accessible on mobile phones and tablets so that it can be easily shared.
#5: Optimize for Sharing
Optimize your content for sharing by adding meta information to your blog posts. Meta data goes inside the <head> tag of your post and tells Facebook, Google and Twitter what description to show when shared by someone.
Many people share content only on the basis of the description — before even reading the actual blog post. Without proper meta data added to your post, you’ll have a hard time convincing more people to share and re-share your content on the social web.
Always remember that people confidently share content that they know is safe and relevant. When there’s no descriptive meta tag, there is little information about the blog post, which eventually affects the shares the post can receive.
Increasing the social shares of your blog is not a one time thing. It’s a journey where you keep discovering new ways to give value to your social community and get more shares in return. It’s about improving your approach to social media day in and day out so that people can easily recognize your content, connect to it and finally share it with their network.
Which Of These Tactics Will You Start Applying In Your Blogging Today?
Leave your thoughts in the comments below!