Yesterday, in Part One, we talked about the information you’ll need to populate the tools that will help make your blog more PR Friendly. Today, we’ll look at how to display that information.
Step 2 – Create an “Advertise With Us” Page
Some tips relating to your advertising page:
- Create a separate page – don’t put all this information on your About page. You can include a link to your Advertising page from your About page but you don’t want it to be boring or overwhelming all your readers who are not interested in advertising with this information.
- Link to the page from your home page – This link can be in your footer or somewhere in your header or navigation bar. Don’t make it too hard to find or you will miss out on potential advertisers visiting your blog. Another placement option is near the ad spots you are selling
Step 3 – Create a Media Kit
Some tips relating to your Media Kit:
- Keep your design professional and easy to read – there is a lot of information to be covered in your media kit so make sure it is easily read.
- Use your media kit to expound on your Advertising page – Consider giving just basic information on your Advertising page and having advertisers contact your for your media kit. This is a great option if you choose NOT to display your advertising prices on your blog. You can include the prices with the media kit.
- Don’t be too redundant – If you have an Advertising page on your blog, don’t include too much of the same information in your media kit. While it is important to include the basic information needed in both places, don’t make advertisers read through too much of the same information twice.
- Make it printable – Make sure that the information in your media kit looks good on paper, too. Chances are your reports will get printed to be looked at again later.
Step 4 – Create a Contact Letter
Some tips for writing your Contact Letter:
- Write up a generic letter to have on hand – Chances are that you won’t be able to nor will you want to send the same exact letter to every advertiser you are contacting. However, having a basic letter written will save you a lot of time down the road. When you find an advertiser you want to contact, take your generic letter and make the changes needed for that specific advertiser. This will save you from having to start with a blank page every time.
- Give the basic information needed and that’s it – don’t bog your reader down with lots of details. While you need to give them the information they need to make a decision about advertising on your blog, this letter is not the place to give too many details. In your letter you could mention your media kit if the advertiser would like more information. The point of the letter is to get them interested and make them want to know more. Include the following:
- An introduction to you and your blog
- An explanation of what your letter/email is about and why you have decided to contact them
- Explain what they have to gain by advertising on your blog; mention shortly details such as your blog traffic, audience, topic, etc.
- Outline your advertising options: location on the site, monthly price, ad size, etc.
REMEMBER: The more information you have on hand to offer, the easier it will be for advertisers to decide to use your blog or not. Make it as easy as possible for advertisers to see that you offer advertising, to get the information they need about your blog, to contact you, and to pay you.