If you are like most new email marketers you just dread logging into your autoresponder and seeing that you have lost list members due to them unsubscribing. Well I am here to tell you three good reasons to look forward to getting unsubscribes.
Proof of Your Efforts
The first is that you are actually using your list. The only way that I have ever seen to avoid unsubscribes is to never send an email. If you are not going to use the list why go to the time and effort to build it? So congratulate yourself when you get the unsubscribe because you are actually using your list.
Proof that People are Reading
The second thing is that someone is opening your email. To unsubscribe they had to at least open the email and click the unsubscribe link. The good thing is that your headline worked and got them to open your email. Now if you are using dishonest headlines, (You have won, your account status, and other headlines along those lines) this is not a good thing and you are reaping what you have sown. If you are using a solid headline that matches your email and it gets opened this is a good thing. Your headline is doing its job.
Proof that Your Style is Showing
The third good reason to be glad to get unsubscribes has to do with personality. Now here is a shocker (said with sarcasm dripping from the keyboard) Not everyone is going to like you or your writing style. Those that don’t will unsubscribe. The good thing though is that if they don’t care for your style you will never build a relationship with them. If you can’t build a relationship with them they will most likely never buy from you.
Proof that You’re Hitting the Target
Each unsubscribe will make your list more targeted to people who are actually interested in what you have to offer and who like your style. Those two things make them more likely to respond favorably to your offers that meet their needs.
So now you have four good reasons to no longer dread seeing that people have decided to unsubscribe from your list. Rejoice in the fact that you are actually making your list stronger and more profitable for you in the longer run.
For those that don’t have a list…
Tsk, tsk. Building your email list as early in your blogging career as possible is something a lot of probloggers recommend you do (and wish that they had done!). Take them up on their advice and check into Aweber. You can start your first email list and campaign with just a little time – and test out the service for just $1!