With the thousands happening on Twitter every day, how do you set your Twitter posts apart? How do you use your Tweets to help build a foundation on which to place your marketing efforts? These are important questions, asked by many wanting to use Twitter as a marketing tool – and they should lead you to consider 3 other questions each time you sit down to type out a tweet.
Consider the Who, What, Why of your tweet.
When you take into consideration the who’s, the what’s, and the why’s of your tweets and you answer these questions intelligently, you will keep your audience with you.
Very basically these questions ask:
- What are we selling to whom and why should they buy it?
In marketing terms, this all boils down to a thoughtful offering and effective posting. Even the best intentioned social media campaign will fail if the “who, what and why” is not considered. This should apply in even the most basic of 140 character messages
Here are a few questions to take into consideration:
- Who do you think this tweet will benefit?
- What is it that you hope to gain or hope your audience will gain from this tweet?
- Why will it benefit your business or your clients, current and potential?
While sharing your lunch meeting with your followers may seem appropriate, which of the following will gain you a bit more leverage with your audience?
“I am just getting back from lunch at my favorite restaurant. I had a lovely Asian chicken salad and a glass of Chardonnay. I enjoyed myself.”
“Enjoyed a lovely business lunch w @username today. We spoke of joint ventures and how my company X and their company Y can work together.”
The first may get you a reply or two from those who are happy you enjoyed a nice lunch. The second, however, will show that you are a go-getter, that you take your blogging seriously and are looking to create viable business relationships with others.
There are many articles on the internet asking the question of how often to tweet. But the true question is not about how often as much as it is about the quality of your posts. You can tweet every 5 minutes for hours on end if you are so inclined. However, if all you are posting are minute-by-minute updates about your day and the weather without any true insight into who you are, what your blog is about and what you have to offer, it does little more than keep your name in front of your followers.
Actually, tweeting endlessly about “nothing” can be harmful – your followers will become annoyed at your “noise” and unfollow you to clear up their accounts.
Be thoughtful in your messages. Remember that you are using Twitter as part of your marketing campaign for your blog. Waving in a friendly manner at passersby outside of a brick and mortar business isn’t going to get them in the door any quicker than it will within the social networks. Offering your audience something with substance is what is going to get them in the front door and hopefully have them come back for more.