Periscope is quickly becoming one of the more popular social media platforms out there – and you might be surprised to learn just how helpful it can be in growing your blog! And, without a lot of extra effort, too!
YouTube is where people look for instructional series. Periscope is where they look for instant gratification and entertainment. People will check the streams at http://onperiscope.com to see what literally catches their attention. Therefore, the more specific you are, the more likely you will be to accomplish this goal. So before we go racing off to make great content, do make sure you have a great title that hooks the right viewer—for any video or livestream platform.
Here are twenty-one ideas for your next Periscope video:
Answer a Question
This can be a question you ask your viewers—or one they have asked you (or simply voiced in social media or within forums). Repeat the actual question in your title as it will grab people’s attention better than making a definitive statement—especially on livestream channels.
But don’t just ask the question, promise the solution – as Kenny Pugh does in the example above. (“10 Steps to Quit”)
Broadcast Live While Traveling
All you need is your mobile—and Periscope.
Think up ideas ahead of time, and be ready, so that you don’t miss potential opportunities. Is there a geographical area you can use to illustrate a point? (Example: A bridge recently repaired after a flood could provide you with a perfect opportunity to talk briefly about checking for obstacles before committing to a plan, if that was relevant to your coaching field.)
Share the Unexpected, the Wonderful and the Wondrous
It doesn’t matter what coaching field you’re in, you can always inspire and entertain people by being ready to capture and share the unexpected, the wonderful and the wondrous. Catching something as spontaneous as an old lady breaking into dance in the middle of Brooklyn can captivate not just your own audience, but can quickly go viral.
Give Sneak Peaks
Because Periscope is live streaming, with replays available only for a short time, it’s a perfect venue for giving people “sneak peeks” of anything you want—from blog posts to “flash deals”.
Blogger Marc Guberti says “What I do now is offer early access to my upcoming blog posts exclusively to the people on Periscope. I don’t provide the entire blog post word for word, but instead, I include a summary. At the end of the video, I let people know when the blog post will get published and where they can get access to it.”
Share an Event
Perhaps you go to events that some of your readers only dream of (or are not quite ready to attend). Share highlights of the event so they can tag along with you.
Sharing an event is a great way to showcase your familiarity with influencers, if you have celebrity buddies. Even if you don’t, you can let them see celebrities arriving, show them what the food or different conference rooms look like.
And, of course, take them on a tour.
Showcase Your Readers
Periscope is a perfect vehicle for celebrating reader achievements and milestones. These shout-outs can be as simple as birthday wishes or as meaningful as making sure you are there to film your reader accepting an award.
Share Your Personality
If you want to brand yourself rather than your blog—or simply attract readers at the same energy level—a video is the perfect vehicle. It’s like letting them be in the same room as you. They get to see how you talk, gesture, laugh, smile and they get to gauge your energy and rhythms.
They get to know you and that builds trust.
You can share your personality very easily by just inviting them along. Show them your garden. Let them see you in action helping your six-year-old solve a problem. Share your morning run (for those high-energy clients who worship action as well as ideas).
Just be real—and be yourself.
Choose a Theme
If you are short on video ideas, choosing a theme is a great way to get started brainstorming ideas that will turn into great videos. Themes allow you to concentrate your ideas, discarding distractions—and get specific.
Themes help you create identities—and people don’t want to watch something called “Hello”: They’d much rather watch something called “Rainbow Moment # 4” or “Earth Shattering Questions: # 9”.
Give a Short Comparison
Rather than just lecturing people, compare two top products, tools or platforms with each other, saying why you prefer one over the other. This feels more interactive for your viewers, since they’re sharing your thoughts rather than being “instructed”.
It also gives you the perfect opportunity to involve them in the discussion. You are asking them to make up their own minds, so also ask them to “vote” or share their own preference—item A or item B—in the chat box.
While it’s a universal axiom that people are drawn to disasters, as a coach you want to attract people who are more positive and who are drawn to the positive. So be inspiring. Create a daily affirmation that is live—for example, show a morning sunrise and speak your affirmation—something your viewer can take for the day and use it as inspiration or encouragement.
And be sure to ask your viewers to share their own affirmations for the day!
Lead by Example
Don’t just tell people what to do, use livestream to show them how you live it. For example, take a tour of your home office (and talk about why it is organized the way it is, how you work and what’s important to you). Or invite them to share sitting on the porch with you looking out at the lake, while you work on your laptop.
Build Your Buzz
Livestream like Periscope is the perfect vehicle for buzz-building. You can share in real-time preparations being made for a launch, workshop or event, guests arriving, new artwork proofs (ask for a “vote” on viewer favorites) and just about anything that is moving your launch or event forward.
Focus on getting your viewer involved in your event—and be sure to sneak in exciting hints and peeks at extra-special guests, topics, locations or more.
Promote an Activity to Create Bonding
Do you include and endorse an activity that inspires you personally in your coaching (for example, making smoothies or doing Zumba every morning)?
Then let your clients and followers share the activity with you! Instead of doing your Zumba routine alone, encourage them to follow along at home. Even if they prefer to just watch you do it, sharing in real-time can provide endorphins-by-association—and this increases bonding and the feeling that you are all superior to people who don’t perform your bonding activity.
Make Your Video Part of a Challenge
Are you running a challenge of some sort? Make your videos part of the challenge. (“Watch the Red Balloon Writing Challenge on Periscope at 10 a.m. PST, Tuesday, for the next step!”)
Ask for Ideas
Get your followers used to being asked for ideas by starting out with something fun—like “Hair Ideas for my Wedding Please”.
That way, when you ask for “Ideas for my Next Book Topic” your followers, clients and subscribers are conditioned to respond. They will be less likely to draw a blank, trying to come up with ideas.
Hold a Video “Party”
Remember that Periscope is a Twitter app, so you can easily tap into what Twitter audiences are familiar with by holding a “Video Party”.
Encourage people to share your Video Party on any topic by letting your audience know in advance that if you reach XX number of live viewers during the stream, you will provide a link for a free product.
And at the start of your Periscope video, make sure you turn Twitter sharing on!
Do Live Interviews
It’s already a big draw if you manage to hook a celebrity or expert interview—but the attraction doubles, if you manage to interview them live, in real-time where your viewers can ask questions!
Provide Real-Time Customer Support
Just launched a new product? A new concept or exercise?
Let your subscribers know you’ll be “live” at a certain period daily for a week, to demonstrate your product or answer questions.
You can also use this approach to provide coaching samples, if you offer to answer coaching questions “live”.
Take them “Behind the Scenes”
People love “behind-the-scenes” glimpses—especially if there’s anything remotely “exclusive” or exotic about what you are doing.
For example, a “behind the scenes” glimpse of how you do vocal warm-ups for public speaking, or what a “green room” really looks like when you finally get that spot on a national TV talk show.
Run a Q&A Session
You can create incredible interactivity and keep your questioners focused if you get into the habit of running live-streaming Q&A sessions. (E.g. “20 Questions with Kristina” #FirstTwentyQuestionsAnswered)
Put limits on the time period—and create a healthy anxiety that encourages prompt participation by letting your audience know you will only answer questions for a certain period of time or per number of questions.
And if this is a new feature for you, do take the precaution of recruiting friends or business peers to “seed” the Q&A session with some well-constructed questions.
Most important: If you are going to make videos for livestream, do remember that their biggest draw and characteristic is interactivity. So be sure to give your viewers plenty to comment about and motivation to “like”—and if you’re using Periscope, be sure to tailor your feeds towards and promote them to your Twitter audience.
Are YOU Scoping Yet?
Do you love it? Share your thoughts in the comments below!