When you don’t have an audience, you are not energized to post more. And if you don’t post more, you won’t get an audience. It’s a sad cycle.
On the other hand, when you have an audience, you post more and better content! And this good and valuable content gets shared, building inbound links, attracting more traffic! More traffic, more audience! This happy cycle is what you want to develop for your blog.
How do you attract blog traffic and keep it coming?
WHAT to post for viral potential:
1. Content is king. Make sure you post your best and brightest. Establish your voice. Don’t be generic and forgettable.
2. Learn to write killer headlines that make people curious. They can’t help but click and find out what you’ve got to say! Some writers find clickbait and list titles cheap. But no– they just work! Plenty of clickbait and list titles from prominent and reputable blogs have such valuable content. They use it, too! Because they work!
I can write a whole post about killer headlines. But here are the essential points:
- It’s a list. People like lists because they can find out what those 10 secrets are and go.
- It’s FOR THEM. Use “You” or “Your” or identifiers a lot. Titles like these pull your reader gently by the arm, and they come willingly, if only to see if you’re right! They know, they’re it. “Mothers” “Those Who Worked Retail” “Freelancers” “Those Who Don’t Know How to Cook” “Bloggers”…
- You promise something, something they want. The title promises to “…Increase Your Blog Traffic Fast!” I’m in!
- You teach something. This is where the two magic words come in: “How To”
# Techniques on How to Increase Your Blog Traffic Fast! ← that’s a killer headline! You have a list, and you teach and promise something!
3. Be as versatile in your content as possible to drive traffic from as many niches as you can, not just to spice things up for your audience. If your blog mostly has text, throw in videos. If you have images and graphics, throw in text. SEO works across all kinds of media. Take advantage of it.
4. And even if you’re not in a particular social platform at all, you can STILL USE IT. For instance, you only post on Facebook. But you can also pull in traffic from Twitter and Pinterest by adding ‘Tweet’ and ‘Pin’ buttons to your images, graphics and quotes!
5. Leverage the following ‘events’:
- Holidays (of course you need relevant posts useful for holidays!)
- Awareness or Honoring days/weeks/months (If it’s Teacher’s Day and you blog about recipes, post something kids (of all ages) can whip up and give to their teachers! If it’s breast cancer awareness month, dedicate a post with the pink ribbon and share something related)
- ‘National Days’ (National Cat Day, National Chocolate Day and April Fool’s!)
- Trending current events (Ride the tide! Show your readers you’re updated and in-the-know. If you’re early enough and your post also happens to be a great coverage or commentary of what’s happening, you could rank on top on the first page of Google!).
6. BUT even as you ride current events, post evergreen content. These will always be relevant, no expiry, and people will always search for them. Find those topics in your niche, with your keywords, and cover them exhaustively, creatively and passionately. You’ll be rewarded!
7. Give something. People love freebies. But not just any freebie. What’s your best content? Turn it into a book and give it away. People will share it and bring you more readers.
8. Always include a CTA! Ask and you shall receive–we should all know by now! After reading a post, your reader could either close the tab and do nothing else. Or they can comment first before leaving– unless you tell them to comment and share! AND also tell them to read the rest of your articles, “Look, they’re just a click away and ready for you at the bottom.” It’s amazing how effective it is and how much bloggers forget this technique for more and persistent traffic.
WHERE to post to bring your audience home with you:
9. What does your audience like and where do they hang out? Certain niches are in Pinterest, not in Facebook, and certain audiences are in Youtube, not Instagram. Go there and bring them to your blog. Post there and get followers.
10. Join in the conversation somewhere else other than your blog. Every time you post something, someone else is bound to have already had the same thought, the same topic, the same angle… Head over there and participate.
11. Hire a virtual assistant or two to help you be everywhere at once! You need to be in-the-know, quick-to-respond, and visible in all platforms where your audience is. This is what makes instant traffic. Because people see you wherever THEY are! But that’s difficult to accomplish well without help! So get help!
12. Reach out beyond your niche. For example, just because I write about blogging doesn’t mean I stay within the circle of bloggers who write the very same topic! After all, everyone else has at least a modicum of interest for blogging! It’s journalling online! And if you blog about food and travel? Who doesn’t like that? Reach out and speak out wherever your topic is touched upon.
Marketing techniques to drive traffic to your blog:
13. If you have the budget for it– go for Facebook targeted marketing. Facebook algorithms will make sure you reach your target audience. Of course, make sure you have an attractive Facebook presence as well!
14. Don’t forget offline tactics! Networking face to face at conferences and conventions, handing out business cards or flyers, guest speaking at events!
15. And network online. Find the top blogs in your niche and look up their social platforms. Be subtle in your schmoozing. Retweet, Like and comment with sincerity. Use your blog’s account in these platforms as you participate in these pages/communities. It will be so easy for your target readers to click on your account and find your blog!
16. In your blog and social pages, ALWAYS, ALWAYS respond. It’s a form of marketing often overlooked by bloggers. Reply to every comment and make your audience feel important. Others will see this and it drives traffic to your page and blog! As you get busier, this could be a hard thing to do. Either train a virtual assistant for it, or delegate what you usually do so YOU can dedicate time for replies.
Is your blog attractive and friendly to traffic?
17. Finally, look at your blog. You could be doing all the above steps religiously and still failing to drive and keep traffic because your blog is the problem.
18. Of course you want to generate traffic from blogging. But if you start blogging FOR traffic or money, it will show. Don’t let it become a job or a competition (with yourself or others). Keep yourself passionate about what you blog about. Give people real value, and the traffic and income will be a guaranteed bonus. Make people want to broadcast not just your posts, but your blog! Make them proud to be a ‘regular’ of your blog.
What tips can you share about driving traffic to your blog? What works and what’s a waste of time? Let us all know!