No other medium in history has done for global communication what the internet has done. Thanks to the proliferation of internet access around the world, and content management systems such as WordPress and Drupal, anyone with a computer and the ability to write can be a blogger.
As a blogger yourself, you know that writing blog posts can pay off – whether you write for personal or business reasons. But you also know that it’s possible to put a lot of effort into writing only to find out that it is not getting you anywhere. If you find yourself in the latter category more often than not, perhaps you have fallen into believing some of the common blogging myths that persist around the internet today:
Myth #1: Keywords and Phrases Are King
If you’ve heard it once, you’ve heard a million times that keywords and phrases are king in the arena of blogging. As the myth goes, keywords and phrases are the most important factor in search engine ranking. That may have been true 20 years ago; it is not true anymore.
Google and its competitors have created search algorithms that are far more sophisticated than they used to be – for the purposes of filtering out garbage content. Modern algorithms are so complex that they can now determine the relevance of content in relation to the chosen keywords. In short, relevance is far more important. Keyword stuffing should absolutely be avoided.
What to Do?: According to Google’s own research, around 70% of the searches are done to find the synonyms of the keywords. You can discount on the keyword specificity and produce relevant content with words that convey similar meaning; Google will theoretically put you in the exact same category.
Myth #2: You Must Blog Every Single Day
The second myth is probably the one that is most disheartening for bloggers. We all start out with enough enthusiasm to write multiple posts per day, so producing one every 24 hours is not hard. But we get busy. Then those daily blog posts start to fade in favour of updates every few days.
The myth says you must blog every day in order to maintain search engine ranking. It is not true. The internet is now so vast that search engines cannot possibly index every site, every day. Posting once every two or three days is enough to satisfy the search engines and keep your regular readers engaged.
What to Do?: As per Hubspot, companies that publish about 15 blogs in a month receive 5 times more traffic compared to the ones that don’t. If we break down the stat, we get that blogging every single day is not the utmost requisite to be successful. Focus on the right topics, plan an effective publishing schedule and you will start to see traffic pouring in.
Myth #3: No Topics Are Off Limits
It is commonly believed that bloggers have the freedom to write about any topics that strike their fancy. This may be true if you don’t care about building a loyal following, but it’s not true otherwise. Readers have far too many sources available to them to use your blog as a catch-all of random information. They are looking for specific, targeted information on limited topics. Keep your blog focused on the one or two topics that you are most passionate about.
What to Do?: Always remember- you don’t write for yourself, you write for the reader. Your blog is the place where your audience finds a solution to their query. The right topic should address the pain points of your audience.
Myth #4: Blogging Takes Very Little Effort or Skill
The difference between a successful blog and a failure boils down to one word: quality. Just because the internet is open to everyone with a computer and something to say does not mean everyone is good at blogging. Successful blogging takes time, effort, and skill. If you lack any of the three, you might want to consider outsourcing your blogging to a professional.
What to Do?: You don’t create a successful blog overnight. In order to be successful as a blogger, spend significant time in creating quality content and be consistent with it, work on your marketing campaigns to bring relevant traffic, and keep yourself up-to-the-minute with the latest buzz in the blogging town.
Myth #5: Good Blogging Does Not Require SEO
It is true that quality writing and SEO do not necessarily go hand-in-hand. But if you want your blog to reach as many readers as possible, you are going to need to utilise SEO techniques to ensure that happens. Think about it: what good is quality writing if nobody reads what you laboured so hard to produce? Blogging does require SEO if you want to maximise exposure.
What to Do?: It is proven that traffic coming from search engines convert 9% better than that of social media. To make your blog search engine friendly, optimize your text and images for search engines, associate relevant and natural backlinks, ask readers to subscribe to your blog, install an XML sitemap, and keep yourself updated with the latest trends in SEO.
No blogging tip could guarantee you instant results, but the success lies in one rule that goes unsaying-
“Focus On The Core Objectives Of Your Business, Give Your Best Shot And Be Consistent With It”
What myths have you come across in your blogging?
We’d love for you to share in the comments below.
Anurag Gupta is a budding entrepreneur with stakes in WeblinkIndia.net, an acclaimed Web Designing & Development Company, headquartered in India. He also happens to be a keen writer, sharing insights, tips, and tutorials on subjects related to the ever evolving landscape of Web Designing and Internet Marketing.