Writing is an easy job. You just wake up every day with a head full of ideas, you pick one, write on it and you are on to the next one. So long as you have a computer, you can be a writer. Choosing the topic to write on is especially the simplest part. That is the impression most people have of content creation and they could not be more wrong. But it’s understandable, they think so only because they have never tried creating any content.
Writers understand that coming up with a suitable topic is one mean affair, especially while you still don’t have a lot of experience. The good news is that as you build experience, it gets easier. The better news is that you do not have to get the experience yourself, careful research has gone into the creation of this article. The results? Coming up with a topic that will be a hit with your audience has been compressed into just four simple steps. Follow closely
1. Know your audience
Just so you understand, “the best topic” here refers to the topic that is best for your audience. You cannot possibly have a single topic that is considered the best universally. After all, even democracy is not absolute. However, there is one rule for content creation: the audience is king. Your success lies in understanding your audience consummately.
You can have the best writers come pen content for your audience, but if they do not have a deep understanding of your audience, their content will be brilliant but most probably not a hit with your audience. But then again, only the readership can define who is the best writer and otherwise. It may take the time to fully understand your audience since it requires you to interact with them by penning articles and assessing the feedback, or simply taking their advice.
However, that is only possible if they have read your stuff, which means that they must have heard of you. So what about the newbies? An ideal way to understand the audience you cater to is to define that audience yourself. You assess the market, your knowledge, and your abilities,then decide what niche suits you best. That way, you may start slow, but you are focused and with the right content you are sure about building a legion of a following.
2. Focus on relevance
Relevance hacks back to the issue of audience, because what is relevant to football fans is not necessarily so for book lovers. However, that is also the factor that makes relevance easy to explain. If you have figured out your audience, you know exactly what appeals to them in what way.
That said, the smaller, narrower the niche you focus on catering to, the easier it is to be relevant. Consider this, a food blog is targeted at all types of food, but what is relevant to beef lovers may not necessarily be so for vegans. However, if you have one targeted at vegans only, you are sure that you only expect vegans or people interested in vegan food. That way you have minimal risk of posting anything irrelevant.
Relevance may also be looked at from the perspective of your objectives. Okay, you know who your audience are and what they like but do they know what to expect from you? Better yet, do you know what you expect from yourself? There are so many ways that an audience could view different people and you should have that in your objectives. If you are not able to reach your targets, you are irrelevant to them.
The final way to view relevance is with reference to time. Simply put, the most relevant stuff is usually the most current stuff. The only exception is during certain events where you can be thematically relevant without being relevant. In commemoration of old holidays, you might want to discuss or describe some things as they were in the olden days.
3. Find a topic source
Not everyone is endowed the same and that is a fact of life. Some blogs or websites catering to the same edition of having bigger readerships and others seem to have a magic touch or a secret magical headline writing formula since their topics are always trending. The easiest way to join the trend is by “borrowing” a topic that is already trending. However, you should stop at just the topic. Alternatively, you can just study their technique and tailor it to your own content. However, in line with ethical practice and intellectual competition, a topic, idea, technique, or approach is as much as you should steal. Develop your own content.
4. Apply useful content tools
There are tools that are designed to guide you all the way to trending topics. Because you are after relevance and this is the twenty-first century, you should not miss on that. Fish for those articles and make the best of them. Tools such as BuzzSumo are built specifically for this purpose and once you know what people are talking about, you can weigh in on the debate and pull traffic your way.
Alternatively, the same tools can guide you to topics that may not necessarily be trending at the moment but are evergreen. These are topics that writers are always going back to, and if other writers are, then it has to be for a reason. Don’t be left out, weigh in on it, maintaining the relevance of the course.
These are not the only ways you can use tools to develop a hot topic. Other tools are more specific arranging trending articles by topics and so leading you directly to the topics that are trending within your niche. So get out there and dig through the tools and content on the internet. You just might find one that is directly aligned with your preferences and then you will be on your way to taking your blogging to that dreamy level.
About the Author:
Janet Anthony is a blogger from Kansas City and content writer at BestEssay.Education who has been writing professionally for five years now. She mostly writes about blogging, writing tips and self-development. Her motto is “What you do today can improve all your tomorrows”. Find Janet here: Twitter