Everyone receives criticism. Even the smartest, coolest, and most on-the-ball people in the world get negative feedback. In fact, if you don’t get any negative feedback or criticism then you’re not doing something right. Maybe you’re not taking big enough risks. At any rate, you can turn negative feedback into a positive with a few savvy steps.
1. Monitor Your Brand
Make sure that you know what people are saying about your blog. That means monitoring social media and setting up alerts so you know when people comment on your blog or on any guest blog posts.
2. Does It Deserve A Response?
Not all criticism deserves a response. Sometimes people just complain to have something to do. Some folks are looking for a fight. Don’t engage. However, if the comment is valid, interesting, or it’s an issue that can be resolved, take immediate action.
3. Extend A Hand
When someone makes a complaint or leaves negative feedback, you can immediately begin to change the situation by reaching out personally to them. Introduce yourself, empathize or apologize, and give them a next step to take. This next step may be to contact you personally or to offer a solution.
4. Be Professional And Empathetic
Put yourself in their shoes. If you keep the conversation public, for example on social media, then you can resolve the issue in front of your audience and the world. It’s an opportunity to be of service and to help someone out while building your authority and your brand.
5. Get People Involved
Ask questions, invite comments, and ask people to share their story. Let your happy, and not so happy, customers provide you with opportunities to engage and to share and connect with a larger audience.
If you’ve been blogging for very long at all, you’ve received at least one negative comment or email. And, I’m the first to say that some of those comments can be downright devastating. I’ve wanted to completely give up blogging on more than one occasion over some nasty input.
So, even if all the above pointers don’t help – at least Know That You Are Not Alone. Take some time to build a blogging support group can also help so much when the negative comment comes!
You won’t make everyone happy but you can take advantage of some complaints and negative feedback and showcase your professionalism and authority by solving their problem. Sometimes the best word of mouth comes from previously unhappy readers. Stay on top of your brand and respond as quickly as possible when it’s useful.
Have You Ever Gotten A Negative Blog Comment or Email?
How did you cope? Share your thoughts in the comments below!