Links are very powerful rankings signals to Google and one factor that they look at when considering trust, credibility and authority of a certain page or website. They see how others linked to you, what pages did they link to, and what type of websites are referencing your content.
Let’s be honest, building links for your own blog is a crucial task. It’s one of the hardest aspects of search engine optimization and the main thing that separates successful blogs from mediocre ones.
Through link building, you’ll be able to enlarge your audience, help your site rank for targeted keywords and grow your organic traffic month over month.
Today, let ‘s walk through some ways on how you can build links to your blog, whether you are still planning to start a blog or have been blogging for years now.
ROUND-UP LINK BUILDING
Have you come across a blog post giving you the exact resources you need to read for the week?
These are what we call, “link roundups”.
In every industry, you’ll find bloggers giving you a list of articles, content, ebooks or resources that you can consume for the week or month.
Within just a few searches you will already have your initial list of link opportunities.
Take note that not all of them use the exact phrase, “link roundups”, some bloggers in various industries are utilize weird terms, “link party”, “link love”, “link up” and “blog hops”. Add your industry to your search phrase, for example “link party” “industry” and put all blogs with regular round-ups to your list.
Another thing to keep in mind here is to check whether those bloggers are regularly updating their link round-ups.
Low or high domain authority blogs will work for this link building tactic, as long as they are real blogs and publishing great content regularly. Sooner or later, those with low DA will have some authority in place.
Don’t dare to reach out to these bloggers without proper content in place. Some of them are strict with the quality of blog posts they want to link to from their link roundups.
RESOURCE PAGE LINK BUILDING
There are many resource curators on the web, most of which come from non-commercial websites like .org and .edu sites.
When I say resource curators, these are the ones who will make your content go viral by sharing it to their followers, but their main purpose in the content environment is to link to a particular resource they’ve found useful.
Even if you only get a few links from these sites, they’re really powerful links that can pass authority to your content, so aiming to acquire resource page links should be in any blogger’s link building toolbox.
To get started with this, you need to search for relevant queries that will reveal profitable resource page opportunities.
Use any of these terms below plus your industry keyword:
- Intitle:links “keyword”
- Intitle:sites “keyword” ~guide ~resource
- Intitle:resources “keyword”
- “useful links” OR “useful sites” OR “useful resources” OR “useful websites” “keyword”
- “helpful links” OR “suggested sites” OR “suggested resources” “keyword”
- “suggested links” OR “suggested sites” OR “suggested resources” “keyword”
- “favorite links” OR “suggested sites” OR “suggested resources” “keyword”
Once you’ve found them, make an initial assessment of the page and the domain hosting it. There are only three things that you need to consider to see if the page is qualified or not:
First, you need to check if the page is relevant to your industry. This is a no-brainer – so if you have a travel blog and see that the page is all about finance, then don’t include it as a prospect.
Next, check if you can possibly obtain a link from the page. There are a few indications that will give you some insights to if there is a chance of acquiring a link. One is identifying the purpose of the page – why is the page created by the webmaster.
The clue here is reading the page title.
For example, if the page is all about travel resources, but the title is specific to local content, Colorado Travel Resources. Even if you own a travel blog, but you don’t have any Colorado-specific guide, you won’t stand a chance of getting a link from there.
Lastly, authority of a resource page is measured by metrics like Domain Authority or Ahrefs Rank. With either of these two, you need to set a benchmark of the lowest authority score of a page – for example, Domain Authority of 15.
WHITE HAT GUEST BLOGGING
If any one says that guest blogging is dead, then they need to think twice.
Most blogging and industry influencers have been discovered because they contributed high-quality content pieces to the community, and specifically to publishing sites. With that, we can say that guest blogging still works effectively.
I myself am a big testament to how guest blogging helps our brand build the authority. We’ve been featured on the following sites; Search Engine Journal, Forbes and Huffington Post (among others).
Now, how can you properly execute guest blogging?
Here’s a quick step-by-step process you can apply to your blog:
1. Find quality blog prospects
There are many ways to look for high-quality blogs, start with the following tips:
- Use Google search to find blogs with decent content, try going through pages with top x blogs and visit each blog listed (“top blogs” industry).
- Identify niche bloggers in Twitter – a simple search for “niche” bloggers in its search bar will give you some results. All you have to do is do a little filtering.
- Ask your friends in your industry if they know of other blogs who are accepting guest posts from other contributors. Referrals are good sources of blog prospects.
2. Personalize your outreach to bloggers
When personalizing outreach for guest blogging strategy, it is always a recommended to suggest at least two topic ideas for your guest posts. This signifies that you took the time to look at the site, understand their audience and think of content ideas that will resonate with their existing readers and followers.
A few ways to brainstorm guest post ideas:
- Use Buzzsumo to find most-shared blog posts in your industry, sort the results from highest to lowest social shares.
- Go to Quora and other community sites and look for questions commonly being asked by members. You’ll mostly find niche pain points that you need to answer in your industry.
- Look for the top articles of your target blog and think of a different angle in that content – use it as your content idea.
You can use this email template below:
Hi [ NAME ],
My name is [ YOUR NAME ] and I blog at [ YOUR BLOG ].
I saw that you’re the editor at [ SITE NAME ] and I wanted to get in touch.
I am looking to write for your blog and here are the topics that I’d love to propose to you for your consideration:
- [ TOPIC IDEA 1 ]
- [ TOPIC IDEA 2 ]
- [ TOPIC IDEA 3 ]
What do you think about this? If you’re interested, I am happy to get something written up and sent over to you – or if you have another topic you’d like to see covered, I am more than happy to write on that.
Here are some of my posts I’ve written on other blogs:
- [ PREVIOUS GUEST POST 1 ]
- [ PREVIOUS GUEST POST 2 ]
- [ PREVIOUS GUEST POST 3 ]
Let me know if you’re interested.
[ YOUR NAME ]
[ YOUR WEBSITE ]
3. Publish great content
When writing great content, it is advisable to tailor the context to the readers who will consume it. Always spend time identifying your guest blog’s audience and try to answer their pain points in your content.
Here are some tips you can consider when preparing your content:
- Add some entities like associations and brands when writing the piece, as it helps search engines determine the topicality of the whole post (Google understands the content based on entity detection).
- Internally link to the target blog’s content. This is one of missed points when writing a guest post for a blog. If you don’t add any internal links, you are not actually helping the blogger or webmaster to get their readers engaged more on their blog.
- Externally link to your website properly. Make sure you add a relevant non-commercial link of your page. It’s not proper to add product links to a content which is purposely written for information alone.
The best links pointing to your blog are those links that are earned with great effort and time. It’s not easy to acquire those types of links but if you have a process in place and execute them, like the ones I’ve shared above, it will greatly help you get the links you deserve for your blog.
Want more link opportunities?
I’ve put together a list of 800+ blog opportunities that you can freely access and use for your website’s link building campaign. These are blogs that:
- Pass the penalty-proof check (by checking at the sites’ SEMRush data).
- With domain authority of 30 and above
Click here to get an access to this spreadsheet of free 800+ link opportunities.
Have you started working on creating back links for your blog? If so, what methods have you tried?
Please share in the comments below!
Venchito Tampon is the CEO and Co-Founder of SharpRocket, a link building company that offers high-quality link building and content marketing services to businesses wanting to grow their organic traffic. He also shares startup and career tips on his motivational blog.