There are many ways you can bring traffic to your site as a blogger, from search traffic to guest posting to referrals there are many avenues that can be pursued. Another great and sometimes overlooked option to increasing traffic is through social media. I know that it might feel overwhelming to get started using social media if you never have prior to blogging, but the beauty is that many platforms can be quite simple to use and can bring in some solid traffic over time.
You Have to Be Using Social Media
The thing with social media is that you have to be using it in order to realize many benefits from it. That said, it’s important to take a step back and determine what your blogging goals are. If you’re solely wanting a digital journal then you may have no need for it, but if you intend to grow your blog and make money blogging then it’s one of the best ways to get found and should be used as another tool in your blogging arsenal. If your goal is the latter then my suggestion is to try out a few sites and get started from there.
Buddy Up With Another Blogger
Depending on your niche, you’ll likely want to focus on different social media platforms. For many bloggers, Twitter is a popular route to take. Is there another blogger on Twitter you follow and like their writing? You can ask them to do a tweeting agreement where you agree to share each other’s blog posts. Not only does this help you build rapport with them, but can potentially open you up to new possible readers as well as help the other blogger as well.
What if Twitter isn’t your platform of choice? That’s just fine as you can accomplish the same thing on a variety of social media platforms as long as you’re willing to take the initiative.
Growing a Social Media Presence Can Take Time
I know it can seem overwhelming to get started on social media, especially as it can seem like it’s simply one other thing on the blogging pile. If that is the case for you, then my encouragement is to find one or two platforms you like and start with those. This can allow you to get your feet wet with it as well as help you benefit from social media promotion. Also know that growing a social media presence will not happen overnight, but it’ll take time to cultivate as each site has its own unique traits and communities. Don’t allow that to hold you back, but use it as a challenge to help you grow your blog and bring more traffic to your site.
Do you use social media to bring readers to your blog? What’s your favorite platform?