Twitter is now part of everyday life. The media uses it to stay on top of news and gossip. Businesses use it for research and improved customer service. And the average consumer uses it to connect, learn, share, and laugh. As a business owner, learning how to write a great tweet can help you drive traffic, increase awareness, and connect with your audience.
#1 Know Your Audience
You only have 140 characters; spend them wisely. Make sure you’re writing tweets that your audience cares about. For example, many fiction writers make the mistake of writing tweets for other writers. Their readers don’t care if they wrote a chapter today. Their readers care about the characters and the story. One popular self-published author tweets as his recurring character rather than himself. Much more interesting for fans and readers!
#2 Test Approaches
There are a few proven approaches to tweets that get action. These approaches range from asking questions to using numbers. For example, “How do you organize your refrigerator?” or “10 tips to organize your refrigerator,” are both tactics that are used successfully. Test different approaches to see which ones your audience responds to.
#3 Provide Value
You’ve undoubtedly seen the people who post link after link after link. There’s no substance to their posts. They just want you to click the link. Don’t make this mistake. Always, with any type of content, remember to provide some type of value. Pique your reader’s interest and provide useful information, entertainment, or insight.
#4 Be Personal
Twitter is a social media site. While providing value is helpful, it’s also important to make connections. Try to scatter relevant personal (but not too personal) tidbits throughout your postings. For example, continuing with the refrigerator organization topic, you might include a photo of your newly organized refrigerator.
#5 Hold Something Back
The goal is to motivate people to click on a link or take some sort of action. If you give them all of the information in your tweet, they don’t have any need to click on your link. Tease them with a tidbit of information and motivate them to click. For example, “Tired of finding rotting food in your fridge? 10 Tips to organize your refrigerator”. This tweet identifies a problem and promises a solution.
Finally, get your readers involved. Retweet their tweets. Ask questions and answer their questions in your posts. Twitter is a social site and by engaging your followers you’ll show them that you’re interested in connecting, not just selling.
As you’re implementing these tweet-writing tactics, make sure you have instant access to the results. Stay engaged with Twitter by using technology that lets you know when someone has retweeted or commented. You can then immediately respond and strengthen your connection.
Do you tweet?
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