There are several ways you can advertise your blog on other websites without paying a single cent. The trick is to find the right channels and determine which ones will work for you. Here are just a few techniques you can use:
You could build a reciprocal relationship with other bloggers, particularly those whose content are related (but not necessarily similar) to yours. If your blog is about gadget and industry news, for example, you could advertise it for free on another blog that offers gadget reviews.
By becoming partners with a non-competitor, you take advantage of his market for the right type of exposure without alienating anyone. It’s fair, it works and it’s for free.
Use social media.
Social media revolutionized many aspects of the Internet, particularly because it presents a new way of communicating and sharing information. It broke many barriers, allowing people from across the globe to build and join networks, both for personal and business purposes.
Social media are sites that can be used to advertise your blogs for free. Nearly all types of businesses that exist on the Internet use social media for promotional activities. The demographics here are clearly defined, people can communicate in a more personal manner and since social media is an accepted platform for marketing, people who read your ads regarding your blog are more likely to be receptive to it. Best of all, advertising your blog on these websites is free.
Use a network.
To build buzz and gain momentum in the blog universe, you need support from likeminded individuals. Bloggers don’t really advertise themselves actively against other bloggers. Instead, they compete with one another by ensuring they have better content and easier to use sites.
Although simply maintaining a good blog will help attract other blogs wishing to link up with you, you might also want to actively pursue associations with other popular blogs. Many of the best bloggers around are generous enough to give you a bit of support and will gladly mention your blog in one of their posts.
Best of all, a network helps you increase your reach for the same amount of effort. Check out both the NEW Blogelina Online Rewards Community and the Blogelina Blogging Buddy Network as successful options for networking with other bloggers.
Use article databases.
Article databases are repositories of write-ups that bloggers and site owners use. If you choose this route, know that this is a rather indirect way of promoting your blog. It is quite effective nonetheless, particularly if you want to build buzz regarding your ability to provide useful information.
Try to search out a specific topic online and chances are, you will find an article written by blogger in an article database. Read this article. At the end, you will notice that the blogger had included his/her name, a short description of himself, what he does, the name of his company and a link back to his site.
Sometimes, a blogger might even include a few links to some of his write-ups within the text of the article. This is to entice the reader to click on the link and find related information on the writer’s blog. Using links in this manner allows you to advertise your blog for free on a separate website.
There’s no cost involved here, particularly if you wrote the article and performed the submission yourself. If you prefer to spend a little bit, you could also use copywriting and submission services for a reasonable cost. While this isn’t free advertising for your blog, you still get to expand your presence using another website.
How do You Advertise for Free?
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