Keyword Density: How Much is Too Much?

We’ve all heard about how important it is to use keywords in our blog posts and pages.  But, as with most things in life, too much of a good thing can be bad.  Too many keywords in your content can actually hurt your SEO, not help it.

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.

If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.

How to Calculate Your Density

Keyword density is always expressed as a percentage of the total word content on a given web page.

Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword five times in the content. The keyword density on that page is determined by simply dividing the total number of keywords by the total number of words that appear on your web page. So:

  • 5 divided by 100 = .05.

Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

The Acceptable Limits

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.

Simple Steps to Check Your Keyword Density

  • Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.
  • Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.
  • Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
  • When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
  • Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

To Learn More About Keywords

Blogelina has these other posts: Keywords & Search Engine Optimization and6 Ways to Find the Best Keywords for Your Blog.

Or, leave a comment below with your questions, and I’ll see what answers I can find for you!

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    • says

      I didn’t think of it either until I came across an article on it – who would have thought that too much of a good thing could be bad, eh? Thanks for commenting!

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