Facebook! “You can’t live with ’em, you can’t live without ’em,” is the way many bloggers may feel!
You work so hard at scheduling posts to Facebook . . . and then it seems like no one sees them!
In fact, some blogs have cancelled their Facebook pages calling them a waste of time. However, most of the blogs that have done this have huge followings of loyal supporters. I propose that most bloggers still need their Facebook page. Why? Well, there are many reasons, but here are just two of them:
- If you ever plan to do sponsored posts, most companies want to see how many followers you have on Facebook.
- Because usually the audience you want to reach is on Facebook.
I am a mom blogger. Most moms are on Facebook. They are usually not on Google+ or Twitter, and many are still not on Instagram. And like it or not, Facebook still is the biggest social media out there. And they let us have a page for free!
Then, how do we get our posts seen on Facebook then without paying money?
(Because you can pay to boost a post, and your post will get seen then.)
Here are some ways to boost your Facebook posts for free:
- Facebook groups — There are so many Facebook groups that have daily or weekly share threads. For a Facebook share thread, you would put the link to a specific post for which you want a comment/like, and everyone that links up will reciprocate. Blogelina has many groups that she has started for bloggers like the Mommy Blogger Buddy Group. You can also search on Facebook for blogging groups or ask another blogger friend. I am in at least five groups do weekly or daily social media threads; so if I want a post boosted, I drop the link there.
- Be a part of an active Interests list — some groups will start an Interest list and you can be added or you can start one with some blogging friends. If your page is part of the Interest list, then all of your posts will show up in that stream. Everybody is supposed to go like/boost those posts every so often. If you have a tribe, this strategy would be perfect. Your Interests lists are found over on the left under your groups and apps. For me, I have found that Interest lists that are big don’t always work as they should as many bloggers forget they are a part of it.
- Participate in share days/Facebook parties — Host and/or attend Share Days on Facebook
–Many bloggers will host a Share Day on their Facebook page. Sometimes that means you can share a blog post or a Facebook page. Sometimes you have to share a post to their page; sometimes you share it under a comment that that blogger made. On my share day, I have a picture, and bloggers leave a comment with a link to the post they want boosted under the picture. I also ask that they take a moment to boost someone else’s post. This boosts my engagement and their engagement at the same time. Many bloggers will use a hashtag similar to #ShareDay or #FanPages, so you could search those hashtags looking for bloggers hosting a Share Day.
–Along with 4 other bloggers, I host a weekly Facebook party on it’s own page. All the hosts and other participants try to boost some posts. It’s run similar to a share day. There may be other parties.
–Just a couple of notes:
- Many of the Fanpage hashtags are just for you to put down your page and follow other pages. In the end, this might hurt your engagement if you gain many followers, but they never visit your page. Look for share days that allow you to share a post, and then you all boost each other’s posts.
- Here are hashtags that Kim Garst from Boom Social puts on her Friday share day posts and many other bloggers have started using as well: #FacebookFanFriday #fanpagefriday #FacebookFanPage #FanPageParty#Networking #SocialMedia
- If you start hosting a share day, it may take a few weeks before you start getting more interaction.
- Try using a hashtag to make your posts more searchable. Tips for using hashtags:
- Use only 1-2 when they make sense to use (The hashtag should be searchable so that more information could be discovered about that topic.)
- Use them if you are using them in a campaign for Twitter or Instagram.
- Use at the bottom of the post.
- Use tools like Hashtagify.me to find other trending hashtags that might boost your post.
- Go HERE to read more about using hashtags on Facebook
- Share/boost other bloggers content so that they will want to share your content.
- Embed a Facebook post within a blog post and ask followers to engage with you there.
On the Facebook post that you want to embed, click on the top arrow; click Embed; then choose the width you want that post to be; and copy the code that is at the top of the post. Put the code in the text/html window of your post where you want that Facebook post to show up. Then people can like or share your Facebook post right from your blog. (They have to click “like”; then click “confirm.”)
- Share content others will want to boost: questions, funny quotes, and helpful information are all great!
- Ask your followers to share a post. Don’t do this all the time. Save it for something very important that is shareable.
- Share a post to your personal profile if it something your friends would like to see. One of my friends from my college days bought a bundle I was selling and shared it with her followers.
- Start a Facebook group for people who want to see all your posts.
You can start a Facebook group for those interested and share all your posts to that group.
- Let your followers know that they can see all your posts by clicking “Get Notifications” on your blog’s Facebook page. (They need to click “Liked” and then they can click “Get Notifications”.) Then they will get a notification every time you post a status to your page.
- Use the Free Fan of the Week app. I just use the free version, and my followers seem to enjoy getting chosen. I have to do nothing; once a week it will post to my page saying who the Fan of the Week is based on their interaction on your page. Search in Facebook’s Apps for “Fan of the Week for Pages.” Here is what the free version looks like:
What are other ways you get your Facebook posts boosted for free?
Share in the comments below!
You can find Tammy at Creative K Kids. Her blog hosts a party almost every day for bloggers, plus she shares a weekly recipe, inspirational posts, crafts for kids, and some printables and DIY posts! In her non-blogging moments, she is actively bringing up five children, four of them are girls whose names all start with “K”! She also babysits part-time and is active in her local church.